PAUL ＆ JOE's face powder is making its debut in a new form on Sunday, September 1st. The key is its unparalleled fineness. This is no surprise, as the "Loose Face Powder" is formulated with pearl powder derived from finely ground real pearls. It's a finishing face powder that creates beautiful, translucent skin with superior light and radiance. Its smooth application is also a highlight, with a blend of three powders that spread lightly and effortlessly. The soft-touch Smooth Soft Powder blends into the skin with a moist feel, while silk extract smooths and refines it. Choose from three shades to achieve your desired skin tone: Pale Pink for a natural flush and brighter tone, Natural Beige to enhance your skin's natural translucency, and Warm Beige for a lively, healthy impression. The new packaging is also noteworthy. The retro-modern box and the long-haired, fluffy puff exude an elegance befitting delicate, silky skin. Simply exquisite!

Loose Face Powder, 3 shades. Refill ¥4,200, Box ¥2,100, Puff ¥1,260, Set Price ¥6,300 (PAUL ＆ JOE BEAUTE, 0120-766-996, www.paul-joe-beaute.com)