AYURA introduces a revolutionary new base makeup line that transforms not just your skin, but your mood too, launching on Friday, August 23rd.
This time, AYURA aimed for a finish that makes you feel your bare skin is beautiful, even when wearing foundation. People with beautiful skin tend to exude a healthy, happy aura, so AYURA recognized that a flawless base makeup finish is crucial for fostering a positive mindset and confidence. This led to the development of "Skin Remake Effect" and "Impression Remake Effect," achieved through an approach that targets "moisture, pores/unevenness, and skin tone." The "Skin Remake Effect" is realized by the new makeup base, "Skin Remaker." With a single application, it imparts moisture, a refined texture, and a natural radiance, preparing your skin for makeup application at any time. Then, the new foundation, "Positive Charge Skin Pact," remakes your impression. This long-lasting powder foundation, which achieves a smooth skin texture, offers immediate satisfaction. Its exceptional transparency and ability to create a bright, lively complexion deliver an ideal finish that uplifts your spirits. Experience the allure of "Positive Skin," born from this new base makeup that feels like it reshapes your very skin.

Skin Remaker [30g] ¥3,570, Positive Charge Skin Pact 5 shades ¥3,675, Pact Case 1 type ¥1,365 (AYURA Communication Studio 0120-090-030 ayura.jp)