This autumn, Shu Uemura’s lip makeup is defined by “red,” the very symbol of femininity. A collection of red lipsticks in various shades, the “Sweet Red Collection,” will be available in limited quantities starting Friday, August 23rd. Shu Uemura reminds us anew that “red has a story, and there are so many tones that no two reds are exactly alike.” The lineup features three shades of “Rouge Unlimited,” known for their beautiful color payoff and moisture, and three shades of “Rouge Unlimited Supreme Shine,” popular for their vivid color and ultimate luster. From glamorous reds to cute reds, as well as classic and pure shades, an array of captivating red lipsticks awaits. Indeed, seeing these will make you think, “This fall, it has to be red!” Find your favorite and complete your personal vision of femininity. Also launching simultaneously is the “Sweet Beige Brown Palette,” a beige-brown eyeshadow palette that enhances red lips. This is also a must-see!

Rouge Unlimited Limited Edition 3 shades ¥3,150, Rouge Unlimited Supreme Shine Limited Edition 3 shades ¥3,150, Sweet Beige Brown Palette Limited Edition 1 type ¥6,825 (Shu Uemura Tel. 03-6911-8560 www.shuuemua.jp)