Shu Uemura will launch a new generation of foundation on Friday, August 23rd, designed to achieve the ideal finish.
Japanese women have an eternal challenge: they want to conceal imperfections without a heavy application, desiring a natural, luminous glow that looks like beautiful bare skin at all times.—This autumn, Shu Uemura answers these conflicting needs. "The Lightbulb Fluid Foundation" is a fluid foundation that delivers both a natural, luminous complexion and high coverage. This is the result of "Oleó Technology," a sophisticated blend of oils, a feat only possible for Shu Uemura, the expert in oils. This is further enhanced by an innovative "new tool." The "The Lightbulb Sponge," developed to allow anyone to easily replicate the "tapping" technique that makeup artists use to create luminous skin, has a unique shape at first glance. However, once you use it, you'll understand! Simply tap the foundation onto the skin, and you'll achieve a beautiful finish in no time. The masterful fusion of oil research and makeup artistry is truly impressive.

The Lightbulb Fluid Foundation & Sponge, 14 shades available. [27mL] ¥5,775 (Shu Uemura Tel. 03-6911-8560 www.shuuemura.jp)