A Haircare Series Inspired by the Power of Grains Appears!

WELEDA introduces a long-awaited haircare series. The brand, renowned for its commitment to organic excellence, has focused on the benefits of "grains"—rich in "silica," a vital mineral for hair-building proteins like keratin. The collection features oat extract for dry and damaged hair, proso millet seed extract for normal hair, and wheat germ oil for scalp care. Just as grains grow strong from the earth, this potent line nurtures a healthy scalp, leading to straight, resilient hair. Its rich lather provides a deeply satisfying user experience. The range, including a conditioner for all hair types, a treatment, and a renewed hair tonic, comprises seven products launching on Tuesday, August 20th.

Organic Shampoo, 3 varieties [190mL] ¥1,995; Organic Hair Conditioner [200mL] ¥2,205; Organic Hair Treatment [150mL] ¥2,205; Organic Hair Tonic [100mL] ¥1,890. *Organic Hair Oil [50mL] ¥1,890 will be released in late September. (WELEDA Japan 0120-070-601 www.weleda.jp)