Makeup made with only skincare ingredients, MiMC's BB foundation is launching with enhanced functions on August 8th (Thursday). Since its debut in 2010, the "Mineral Essence Moist" has been upgraded year after year, and this summer it returns even more powerful. The key evolutions are enhanced transparency and UV protection. With a significant change in formulation, it achieves a surprisingly light, smooth, and transparent finish, while also increasing its UV protection from SPF25・PA++ to "SPF38・PA+++". "Mineral Essence Moist UV" offers a light, skin-like feel that still thoroughly protects the skin. This pressed foundation, which binds mineral powder with botanical serum, provides double moisturization to hydrate and retain moisture, offering anti-aging benefits as well – truly an advanced BB foundation. A beautiful finish made possible by minerals. And reliable UV protection. After your skincare routine, this single product completes a sophisticated complexion.

Mineral Essence Moist UV SPF38・PA+++ 2 shades ¥6,090 (MIMC Tel. 03-6421-4211 www.mimc.co.jp)