This autumn, shu uemura proposes a look that emphasizes the eyes. A new mascara, designed for a flawless finish from root to tip, will be released on August 1st. The "Tokyo Lash Mascara Eye-Opening Volume," presented in a modern red and black package, is the latest mascara developed in line with shu uemura's philosophy: "Beautiful results come from beautiful tools." Its distinguishing feature is the "Kris Kross Brush Hair." As the name suggests, the structure, where each bristle is crossed, ensures the mascara formula is thoroughly loaded onto the brush. It also catches even the shortest lashes without fail, making it effortless to use. Furthermore, with its "V-Shape Brush" that tapers towards the tip, it achieves both an eye-framing effect by densely coating the lash roots and a wide fringe effect that fans lashes outward. You can effortlessly achieve jet-black, voluminous lashes. The new eyelash curler, "shu uemura S Curler," is also launching simultaneously. Its professional-grade design accommodates various eye shapes and sizes. Used together with this mascara, it creates a dramatically impactful eye.

Tokyo Lash Mascara Eye-Opening Volume, one shade, ¥3,360; shu uemura S Curler, one type, ¥1,470 (shu uemura Tel. 03-6911-8560 www.shuuemura.jp)