[Released July 1st] The first toothpaste, "Aesop Toothpaste," is born | Aesop

Aēsop

Introducing the First Toothpaste, "Aesop Toothpaste"

Aēsop is launching its first-ever toothpaste. Formulated with mild abrasives, it thoroughly cleanses both teeth and gums. Free from fluoride, "Aesop Toothpaste" uses scientifically backed ingredients to alleviate cavities and plaque buildup, and will be available starting Monday, July 1st, 2019.

Text by YOSHIDA Miho

A Unique Flavor Unlike Conventional Toothpastes

Aesop Toothpaste features a unique flavor profile, achieved with essential oils of anise, spearmint, and clove.

Sea buckthorn, known for its gummy texture, soothes gums that have been irritated by frequent, vigorous brushing, while cardamom and wasabi contribute to fresh breath, an essential element for healthy oral hygiene.

Brush thoroughly for two minutes twice a day with your preferred amount on a toothbrush, then rinse. For the finishing touch, gargle with a generous amount of Aesop's "Mouthwash 18" to complete your Aesop-style oral care routine.