Total Support for Adult Beauty, Fashion, Food, and Living

Michiko Fujiwara, Japan's leading hair and makeup artist and lifestyle designer, has launched her first lifestyle brand, “MICHIKO.LIFE.”

Born under the brand concept, “To all adult women, a vibrant and beautiful life,” “MICHIKO.LIFE” offers total support for beauty, fashion, food, and living, catering to women who aspire to shine from within, not just on the outside.


The website showcases original products. The initial launch features three items designed to enhance the eye area. These are effective anti-aging products focusing on the eyes, a crucial part of facial expression.

The “Essence Brow Pencil,” which focuses on eyebrows, contains serum ingredients to allow for smooth application while also providing skincare benefits. The “Eye Grow Serum” can be used for eyebrow skincare and coating, nurturing vibrant brows from the roots.

The “HyaloNeedle Sheet,” a functional point sheet, delivers hyaluronic acid microneedles directly into the stratum corneum, providing firmness to the eye and mouth areas and improving skin texture.

Additionally, Fujiwara, who values a mindful lifestyle, offers items she personally uses and recommends in her daily life through “MICHIKO’S SELECTION” on the brand's website.


The first collection in “MICHIKO’S SELECTION” includes three items: a “Kitchen Cloth” made from highly absorbent and quick-drying Lithuanian linen from fog linen work; a handmade wire “Desk Basket” for stylish storage of everyday items; and the “fuuukei Cutlery” crafted from natural wood by artisan Takamichi Sasaki.

In addition to product lineups that enhance inner beauty, the site will feature columns by Fujiwara herself, sharing her lifestyle and secrets to staying beautiful. We encourage you to refer to it for cultivating a beautiful life.

Eye Area Enhancement Series
Essence Brow Pencil (Eyebrow Pencil)
Price | ¥4,000 (excl. tax)
Color | Natural Brown, Natural Gray

Eye Grow Serum (Eyebrow Serum)
Price | ¥6,000 (excl. tax)
Content | 3.8g

HyaloNeedle Sheet (Functional Point Sheet)
Price | ¥3,200 (excl. tax)
Content | 1 set (2 sheets, left and right)

MICHIKO’S SELECTION
fog linen work Kitchen Cloth Set of 3
Price | ¥3,450 (excl. tax)
Color | Set of 3 red tones, Set of 3 blue tones
Size | W45×L65cm

fog linen work Desk Basket Set
Price | ¥3,300 (excl. tax)
Size | [S] W27.5×D20×H5.5cm [M] W36.5×D28×H7cm

fuuukei Cutlery Set
Price | ¥8,000 (excl. tax)
Contents | Large Spoon, Small Spoon, Large Muddler Spoon, Small Muddler Spoon, Butter Knife
Color | Walnut, Itaya Maple