shiro Launches Its First Makeup Line, Embracing Natural Skin | Available February 3

shiro

Introducing a Makeup Series That Frees Your Natural Skin

shiro (Shiro), known for its simple yet rich skincare, is launching its first-ever makeup series on Friday, February 3rd. Based on the "skincare rich in natural ingredients" the brand has always championed, these items are designed to enhance your bare skin with sophisticated colors.

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Unleash Your Skin and Individuality with Every Color

"We want to create things we use every day." From shiro, a brand that has always proposed simple yet rich skincare focusing on ingredients, comes a makeup collection created with the exact same philosophy.

These products offer skincare benefits that enhance your skin's beauty with continued use, textures that make your skin and nails feel free, and vibrant color variations that defy the ordinary. shiro's colors will brighten your everyday life with excitement while liberating the beauty of your bare skin and individuality. Experience makeup that brings happiness, as if drawing out your essential charm with every application. Developed with the same concept as their skincare, these products are luxuriously formulated with beneficial "ingredients" such as flaxseed oil and unrefined shea butter from Ghana.

The shiro makeup series will be available from Friday, February 3rd.

Flax Nail

Price | All 18 colors, 10mL ¥2,400 (excl. tax)

Vibrant color in one coat, nuanced layers.
Enjoy endless expressions on your fingertips with Flax Nail.

Flax Nail is a nail color born from the same concept as skincare, formulated with moisturizing flaxseed oil. Available in 18 colors that allow for various nuances by freely layering shades. Some colors offer true-to-life color in a single coat, while others change their appearance with multiple applications. Enjoy the freedom to paint each nail a different color, or deliberately layer them for exquisite depth. They also express a unique beauty when used alone.

Ginger Lip Butter

Price | All 4 colors, 5g ¥3,800 (excl. tax)

Nude yet clear color payoff.
A plumper-type lip color that enhances the beauty of your natural lips.

This product offers beautiful color payoff with a natural finish that looks like your lips' original hue. It gently moisturizes and plumps fine vertical lines, creating attractive lips. It combines the functions of a lip balm, gloss, and lipstick. Formulated with ginger root oil and capsicum fruit extract, it provides a natural plumping effect that enhances lip volume, while the optimal balance of shea butter and beeswax ensures long-lasting wear and excellent hydration.

Shea Cheek Lip Butter

Price | All 5 colors, 5g ¥4,200 (excl. tax)

A touch of color on your cheeks and lips instantly brightens your mood.
A cheek and lip color that brightens your complexion while caring for your skin.

This cheek and lip color boasts an elegant sheen and a flushed, natural-looking color. Its creamy texture is elastic and smooth, blending seamlessly into the skin and adhering perfectly. Formulated with tapioca powder as a base, it prevents creasing and maintains a fresh finish. When used as a base for Ginger Lip Butter, it creates an even more captivating look.

Kombu Primer Protect

Price | 30ml ¥4,700 (excl. tax)

Gently yet effectively protects,
Kombu Primer Protect for summer skin.

The Kombu Primer, featuring a signature ingredient from the shiro skincare series, is now available with a more refreshing texture, stress-free for summer skin. It moisturizes and refines summer skin, which is exposed to strong UV rays, with ingredients like kombu extract and shea butter. This primer achieves a natural finish that looks like bare skin, along with a beautiful, dewy complexion.

Tapioca Face Powder

Price | All 3 colors, 15g ¥5,000 (excl. tax)

Your skin wears a light veil.
A face powder that covers while enhancing the beauty of your bare skin.

This face powder creates a veil over the skin, utilizing the beauty of bare skin, with an optimal balance of tapioca powder, rice flour, and silk. The clear type, which finishes beautifully on any skin tone, imparts natural translucency to the entire face, while the colored types provide natural coverage.
Sesame oil blends the powder into the skin, protecting it from dryness and leading to a refined complexion. Enjoy the 'English Garden' essential oil blend that also relaxes the mind.