Foundation with De La Mer's Signature Skincare Benefits

Finally, De La Mer presents a "skin color" that transcends skincare, formulated with its unique beauty and moisturizing ingredients. The "Skin Color De La Mer™" collection, featuring foundation, concealer, powder, and luxurious brushes, leads to a healthy, radiant, and youthful finish.




The "Soft Fluid Long Wear Foundation" achieves a natural and pure skin tone with its softening effect and Color Capsule Technology. It offers a light yet rich feel, replicating the exquisite texture and benefits of "The Moisturizing Soft Lotion." This foundation incorporates a unique new technology that encapsulates pigments within transparent capsules, ensuring a pure, natural finish that mimics real skin. The Color Capsule Technology, along with a proprietary new system, addresses the five most sought-after foundation qualities: true color longevity, all-day wear, resistance to humidity and sweat, protection from pollution, and customizable application. This allows for the ideal skin tone everyone desires.

The "The Foundation Brush," released alongside "The Soft Fluid Long Wear Foundation," is also exceptional. Designed to precisely follow the curves and contours of the face, its tapered tip allows for a customized finish. It also feels wonderfully soft to the touch.




Application is also remarkably simple. Using "The Foundation Brush," apply "The Soft Fluid Long Wear Foundation" to the face, blending from the center outwards for a perfect, luminous finish. Layer as desired. For targeted coverage, use "The Concealer." Combining it with "The Powder" further enhances the flawless complexion.

You too will be captivated by the unforgettable finish of "Skin Color De La Mer™."





Skin Color De La Mer™
The Soft Fluid Long Wear Foundation
All 6 shades, 30mL, ¥13,000 (excluding tax)

The Concealer
All 3 shades, ¥8,000 (excluding tax)

The Powder
¥10,000 (excluding tax)

The Foundation Brush
¥7,000 (excluding tax)

The Powder Brush
¥10,000 (excluding tax)

All available from Friday, September 23rd