A Perfected Natural Finish That Makes You Forget You're Wearing Makeup

GIORGIO ARMANI BEAUTY introduces new shades of its liquid eye color, Eye Tint, which instantly transforms its texture. Launching on August 10 (Wednesday).

Inspired by the materials used in the collection, such as the lightness of organza and the shimmer of moiré, Eye Tint is a liquid eye color that adorns the eyes with iridescent and pearlescent shimmer. Developed in response to backstage requests at fashion shows, it offers "easy application," "radiant finish," "quick and captivating makeup," "long-lasting wear," and "easy removal." These are precisely the qualities we desire. To meet these demands, a new, innovative formula with an instantly transforming texture was developed, giving birth to Eye Tint.

The six new shades in the "SMOKY NEUTRALS" collection are perfect for natural nude makeup as well as various Armani makeup looks. Blending and layering the colors creates depth and enhances contours and dimension. The shade names—Camel, Leather, Spice—are inspired by natural hues, reflecting their nude and natural character. The Eye Tint "SMOKY NEUTRALS" offers a next-level nude eye with a natural finish that makes you forget you're wearing makeup.

The secret to the transforming formula and texture, its light and soft touch, and its long-lasting beautiful color payoff lies in "water." The formula, composed of half water-based ingredients including glycerin and half pigments, transforms its texture in three steps to achieve a beautiful finish.

The new shades of Eye Tint, liquid eye color embodying Giorgio Armani's makeup philosophy through Color Film Technology, will be available from August 10 (Wednesday). We encourage you to experience its remarkable qualities firsthand.

Eye Tint SMOKY NEUTRALS
Shades | 6 shades (19 (Limited Edition) / 20 (Limited Edition) / 21 (Limited Edition) / 22 / 23 / 24)
Price | ¥4,700 (excluding tax)
Release Date | August 10 (Wednesday)