Find Your Perfect Red Lipstick from 16 Shades!

SHISEIDO, which offers skincare and makeup in 88 countries and regions worldwide, will host a POP-UP EVENT from Wednesday, June 29 to Tuesday, July 5, at BANK GALLERY (Shibuya-ku, Tokyo) to allow visitors to experience "Rouge Rouge," a new lipstick launching Friday, July 1.

The "Rouge Rouge" line features 16 shades of red, SHISEIDO's signature color. This lipstick allows each individual to find their perfect shade of red. Its unique color technology delivers vibrant yet natural-looking color and a comfortable fit, enhancing the wearer's skin tone.




The "SHISEIDO ROUGE ROUGE POP-UP EVENT," held prior to the official launch, offers an early opportunity to try "Rouge Rouge." Visitors can receive personalized color consultations and application tips from makeup artists to discover their most flattering shade of red. The event also features a rich program, including a fortune-telling and makeup show with fortune advisor Ms. Eve Loulou Haruka and SHISEIDO makeup artists, as well as a makeup and talk show with SHISEIDO ambassadors.

Admission is free, so why not visit and discover your perfect red lipstick?

"Rouge Rouge" will be released on Friday, July 1. In Japan, it will be available at approximately 230 department stores nationwide and through SHISEIDO's comprehensive beauty site "Watashi+." (Distributor: Shiseido International Corporation). An early release will be available from Wednesday, June 29 at Isetan Shinjuku Main Store, Hankyu Umeda Main Store, and SHISEIDO THE GINZA. The campaign site "Find Your Red!" for "Rouge Rouge," featuring the latest information on the "SHISEIDO ROUGE ROUGE POP-UP EVENT," is now open at http://red.shiseido.co.jp/rougerouge/?rt_pr=tr577.