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April 28, 2016
Relaxed & Healthy Adult Vacation Makeup | PAUL & JOE BEAUTE
PAUL & JOE BEAUTE
The Popular Cat Lipstick Arrives in a Cool, Clear Formula
Adult Vacation Makeup for a Relaxed and Healthy Glow
PAUL & JOE BEAUTE's 2016 Summer Collection launches on Sunday, May 1st. Limited edition items include the popular cat lipstick in a clear type and a makeup palette inspired by yachts.
Text by Harumi Someya
The Legendary Lipstick Returns. Do Cats Prefer the Cool Breeze Too?
The theme is "Come Sail Away." Create a retro-modern vacation look with this cruise collection for adults, designed to soothe the soul as you drift on the waves.
With every application, the cool and contented face of a cat appears with the "Paul & Joe Lipstick L." Last year, this legendary limited-edition lipstick caused a sensation upon release and sold out in an instant. This year, it returns in a summery clear formula. This lipstick, which combines a highly pigmented color with a base that enhances fit, is best applied by twisting it as if the cat were grooming itself. All three shades—beige, pink, and red—deliver vibrant color with a dewy finish, much like a lip gloss.
The case gets a seasonal makeover too. This summer's limited-edition lipstick cases come in cool blue variations. Two types are available: powdery blue x white and classic navy x white.
Paul & Joe Lipstick L
Refill, Limited Edition 3 Shades (¥2,160)
Paul & Joe Lipstick Case A
Limited Edition 2 Types (¥1,080)
Set Price: ¥3,240
A Makeup Palette with Healthy, Billowing Sails
The "Paul & Joe Face & Eye Color Palette," housed in packaging adorned with colorful yachts floating on the sea, evokes a summer mood. This playful makeup palette can be used on both eyes and cheeks. Its three healthy, subtly pigmented shades, inspired by the ocean, create an adult vacation look that shines in the midsummer sun. Choose from three variations to suit your style: a retro-inspired nude tone that complements summer beaches, a healthy pink coral tone reminiscent of coral reefs, and an active tone like a yacht cutting through the wind. Like the cat lipstick, these are sure to sell out, so get yours early!
Paul & Face & Eye Color Palette
Limited Edition 3 Types
Price: ¥4,320
Inquiries
PAUL & JOE BEAUTE
0120-766-996
www.paul-joe-beaute.com





