BEAUTY /
NEWS
April 26, 2016
RMK's Summer Collection: A Playful Palette of Sophistication
RMK
Cool & Pop: Sophisticated Nuance Colors for Adults
RMK's Summer Collection: A Playful Palette of Sophistication
This summer, RMK presents a cool and pop aesthetic for adult summer makeup. Featuring the debut of crayon eye colors and UV lipsticks, the collection includes a total of six items, launching on April 28th (Thursday) as a limited edition.
Text by SOMEYA Harumi
Eye Colors for a Cool, Colorful Gaze
RMK's 2016 Summer Collection offers a spectrum of colors with a "cool yet pop, casual yet sophisticated" nuance. It's incredibly colorful! The lineup allows for sophisticated summer makeup, uniquely RMK, the more you play with the colors. Among them, two items making their debut are particularly noteworthy. First, let's explore the "Crayon Color Eyes."
The crayon-type "Crayon Color Eyes" are perfect for summer, offering a playful splash of color. Available in five limited-edition shades, including refreshing mint, cool light blue, and vibrant pink, they embody a cool and pop sensibility.
Upon application, they glide on with a lightness akin to crayons. Their smooth texture allows for versatile use – drawing lines, filling in lids, or blending with fingertips. Naturally, they feature a waterproof formula, ideal for summer. Their cute packaging adds to the summer vibe, making them a joy to own.

RMK Crayon Color Eyes
Colors | 5 Limited Edition Shades
Price | ¥3,024
UV Lipstick for Sheer Color That Catches the Sun
Next, we turn to the new lip products. For summer lips, sheer color is key – a luminous, transparent finish that shines in the sun. The "Lip Care Color UV Stick" achieves both care and color. It was developed as a lipstick that cuts UV rays while providing moisture and a sheer color payoff.
Fitting comfortably to protect lips from dryness, these lipsticks come in six distinctive shades, from pop yellow to chic rose. Their high level of perfection makes you want to try every color. With peppermint oil and menthol, the refreshing sensation upon application is also a plus!

RMK Lip Care Color UV Stick
SPF16・PA+
Colors | 6 Limited Edition Shades
Price | ¥3,024
New Shades from Popular Items Like W Mascara
The W-ended color mascara, designed for applying different colors to upper and lower lashes, introduces three limited-edition combinations: purple x red, green x marine, and raspberry x turquoise. These vibrant color pairings, perfect for summer, are available for a limited time. The finish is impactful yet elegant, as expected from RMK's sophisticated approach.
Meanwhile, for nails, a cool contrast is offered to complement colorful makeup. The limited new nail colors include four chic shades such as ice gray and indigo blue. Their gel-like, glossy finish, free of pearl, promises a refined look.
The lineup also includes single eyeshadows and powder blushes. All are new shades exclusive to this summer.
RMK W Color Mascara, 3 Limited Edition Types, ¥4,320; RMK Nail Color EX, 4 Limited Edition Colors, ¥1,620; RMK Ingenious Powder Eyes N, 2 Limited Edition Colors, ¥2,376; RMK Ingenious Powder Cheeks N, 2 Limited Edition Colors, ¥3,240
Inquiries
RMK Division
0120-988-271
www.rmkrmk.com