New Products Launch February 21, 2016

At the Clé de Peau Beauté "2016 New Product Presentation," new advertising photos of Amanda Seyfried, created by American photographer Bruce Weber, who was appointed as the advertising photographer, were also introduced. Domestic and international press in attendance were heard sighing in admiration at her radiant, transparent expression and charm that seemed to emanate from within.

Amanda Seyfried, spokesperson for Clé de Peau Beauté, is a Hollywood actress from Pennsylvania, USA. She has enjoyed a successful career in numerous films, TV shows, and stage productions, including "Les Misérables" and the currently released "Fathers and Daughters," and has also worked as a model since the age of 11. In 2011, she was appointed Brand Muse, embodying the world of radiance for Clé de Peau Beauté.

Enrich Your Days to Shine from Within

Amanda, who took the stage, said, "I am deeply honored to be able to visit Japan, a country I love, and to meet you all again. I myself use Clé de Peau Beauté for my skincare routine every day. With the new Clé de Peau Beauté skincare, I want to lead fulfilling days, not just with radiant skin, but also by shining from within. I also encourage all of you to experience the wonders of Clé de Peau Beauté here at today's special laboratory."




Next spring, Clé de Peau Beauté will refresh its core skincare items, including lotions, emulsions, and creams (a total of 8 product lines and 15 varieties). They will be launched on February 21, 2016, in 12 countries and regions worldwide, including Japan (China, Taiwan, South Korea, Malaysia, Thailand, Singapore, Vietnam, Indonesia, the United States, Canada, and Russia).