Four Carefully Selected Scents That "Influence Even Emotions"

A key buzzword in the beauty industry right now is unisex products that transcend gender boundaries. Leading this trend is the fragrance brand LABORATORY PERFUMES. Founded by Aaron Firth, a true connoisseur with 20 years in the UK fashion industry, Aaron found himself craving "modern classics that are not swayed by fleeting trends or time." This desire led him to establish his own fragrance brand in 2011. The fact that LABORATORY PERFUMES offers only four distinct scents reflects Aaron's strong commitment to creating "long-loved fragrances that influence even emotions."

The lineup features four fragrances: "AMBER," evoking the harmonies of the British Isles' countryside and coast; "GORSE," inspired by the gorse flowers blooming in Provence; "SAMPHIRE," a blend of verbena with hints of juniper berry and basil; and "TONKA," a mix of pink pepper, mandarin, and dried berries. Each scent evokes the expansive, dynamic power of nature, yet transforms into a refined, clean aroma upon contact with the skin. Their long-lasting nature is also a key characteristic, making them timeless fragrances suitable for any season, gender, or age.

The minimalist bottle design, reminiscent of a traditional perfumer's laboratory, is another symbolic motif of the brand. The creation showcases an approach to "modern classics" that is evident in every detail.