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August 31, 2015
Maki Nomiya Produces “Supple Rouge,” a Lipstick That Beautifies with Every Application | MiMC
MiMC
The "Red Lip" to Effortlessly Incorporate into Your Daily Life
Maki Nomiya Produces "Supple Rouge" That Beautifies with Every Application
MiMC has collaborated with musician Maki Nomiya to create "Supple Rouge," a lipstick for mature women formulated with abundant supplement ingredients. It will be available for pre-sale at Cosme Kitchen nationwide starting August 19 (Wednesday).
Text by KUROMIYA Yuzu
Infused with Noteworthy Botanical Ingredients for a Beauty Boost with Every Application
"Supple Rouge" was born from the desire for a lipstick that promotes health and beauty, as it's something we use every day. This rouge balances high-quality organic botanical beauty ingredients with a beautiful finish, designed for the delicate lips of mature women. It's a rouge that feels as if you're applying a supplement.
The product was developed by musician and fashion icon Maki Nomiya. She recalls, "My first experience with lipstick was secretly trying my mother's from her vanity when I was a child. I bought my first lipstick because I admired David Sylvian's bright red lipstick from the British visual kei new wave band 'Japan' and wanted the same one (laughs)." Around the age of 50, she entered menopause, experiencing fatigue and discomfort, and even hesitated to wear her beloved high heels. This prompted her to consider how to navigate this unavoidable period of life comfortably and beautifully. It was then that she discovered phytotherapy and obtained her phytotherapist certification. "Supple Rouge" truly embodies this philosophy.
It contains a vitamin cocktail of A, C, and E, along with early-harvest organic olive oil, and the currently trending Pueraria Mirifica. Pueraria Mirifica is a noteworthy ingredient for women, containing plant-based estrogen that mimics female hormones. Additionally, powerful botanical extracts address concerns like firmness and chapped lips, delivering botanical beauty ingredients with every application and leading to more beautiful lips with continued use. The carefully selected formula, using only plant-derived ingredients and minerals, also achieves an elegant sheen and beautiful color payoff in a single stroke.
Elegant "Reds" Adorning Paris and Tokyo
The attention to detail extends beyond the ingredients to the colors, offered in two limited shades. The elegant and sophisticated "PARIS RED" is inspired by the graceful madames encountered in Paris. "In France, the beauty of a woman is considered to lie in her elegance and poise as she ages, rather than in youth. When you walk the streets of Paris, the madames are far more stylish than the young women! And they almost always wear red lipstick beautifully. For example, it's recommended for classic outfits reminiscent of Dior's New Look from the 50s," says Nomiya.
"TOKYO RED," a chic antique rose, is inspired by fashionable women confidently walking through the sophisticated metropolis of Tokyo. Its chic color creates a sense of modern style. "Some people might feel hesitant about wearing red lipstick, but it actually makes it easy to achieve a stylish look. It becomes more vibrant when stylish women across Japan embrace it. 'TOKYO RED' is a natural and chic color, fitting the current trend for 70s-inspired styles. Alternatively, wearing red lipstick with a casual outfit adds a touch of polish, so pairing red lips with denim is a particularly recommended approach for mature women."
Why not incorporate an elegant, mature red lip into your daily ensemble?
Supple Rouge
"PARIS RED" and "TOKYO RED" (2 Limited Colors)
Price: ¥3,780
Release Date: Pre-sale begins August 19 (Wednesday) at Cosme Kitchen. General release on October 13 (Tuesday).
Maki Nomiya
Musician, Phytotherapist. Released her new album "The World is Craving Love" on November 11, 2015. Scheduled to perform "Maki Nomiya Sings Shibuya-kei" at Billboard Live on November 13, 19, and 20. www.missmakinomiya.com
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