BEAUTY /
NEWS
July 23, 2015
Achieve Beautiful Hair with Summer Scalp and Hair Care | TWIGGY
TWIGGY
Achieve Beautiful Hair with the "YUME DREAMING EPICUREAN" Series
Summer Hair Care Event Held
As the heat intensifies, it's the season when sticky, dirty scalps from sweat and sebum become a concern. The keyword for summer scalp and hair care is "clay." From the original hair product line "YUME DREAMING EPICUREAN," created by hair artist Miho Matsuura's salon "TWIGGY," comes the popular "YUME DREAMING EPICUREAN Hair Cleansing Clay" to bring you a clean, revitalized scalp.
Text by KAJII Makoto (OPENERS)
Silica, Clay, and Rice Flour to Thoroughly Absorb Deep-Seated Pore Dirt
"YUME DREAMING EPICUREAN" is a brand born from TWIGGY, realizing essential hair beauty through high performance and carefully selected organic ingredients.
The scalp is heavily burdened by perm solutions, hair dyes, and tap water. When toxins and dirt accumulate in the pores, hair becomes finer, losing its resilience and volume. YUME DREAMING EPICUREAN "Hair Cleansing Clay" blends silica and clay, known for their excellent ability to absorb impurities, with domestic rice flour. This mixture solidifies and removes absorbed impurities, leading to a clean, revitalized scalp while retaining essential nutrients.
Miho Matsuura recommends, "We arrived at silica and clay as the best materials for deep scalp cleansing. I can confidently vouch for their effectiveness. Massage with this cleanser while watching TV or soaking in the bath. Enjoy professional scalp care at home!"
In conjunction with the Hair Cleansing Clay, using other products from the series is also effective. These include "Shampoo Light," formulated with a complex of seven botanical extracts, including St. John's Wort extract, in a golden ratio to condition the scalp, and "Treatment Light," luxuriously blended with herbs like Panax ginseng, Rehmannia glutinosa, and Scutellaria baicalensis, traditionally used for skin and hair.
Isetan Limited Kit Also Available
Beauty Library
Date & Time: Sunday, July 26, 2015, 11:00 AM - 7:00 PM
Location: Beauty Library (Natures Way Store)
Head Massage & Self-Care Advice Session
Isetan Shinjuku Store
Date & Time: Wednesday, August 12 - Monday, August 17
Location: Isetan Shinjuku Store Main Building B2F Beauty Apothecary (Block immediately after descending the escalator)
Starting Saturday, August 1, professional-size shampoo and treatment will be sold in limited quantities. An Isetan-exclusive kit will also be available during the event period.
YUME DREAMING EPICUREAN "Hair Cleansing Clay"
Price: ¥6,480 [280mL]
Main Ingredients: Kaolin, Rice Powder, Silica, White Willow Bark Extract, Eucalyptus Leaf Oil, Lavender Oil, Rosemary Oil, etc.
Inquiries
Twiggy
Tel. 03-6434-0518
www.yumedreaming.com
