Renewed for a Deeper, More Holistic Experience | NATURE'S GATE
BEAUTY / NEWS
July 15, 2015

Renewed for a Deeper, More Holistic Experience | NATURE'S GATE


NATURE’S GATE | Nature's Gate


Revamped Main Line, Including Hair Care


Focusing on a Deeper, Holistic Lifestyle


NATURE’S GATE, a brand that produces clean, natural, and safe products based on natural herb and fruit essential oils and extracts cultivated through sustainable farming methods, is relaunching its entire line of hair care, body care, UV care, and oral care products. With richer ingredient formulations, they will be released in mid-August.

Text by KAJII Makoto (OPENERS)




Towards a Deeper, Holistic World


Nature's Gate was born in California in 1972, founded by two brothers from Russia. One day, Venice Beach experienced an unusual heavy downpour. Inspired by the thought, "What would happen if we made shampoo with this pure rainwater?", the elder brother, who was studying herbs at UCLA, selected the plant-based ingredients, while the younger brother collected the rainwater. The resulting shampoo, "Rainwater Herbal Shampoo," blended with natural herbs, became popular and led to the development of products that harness the power of plants.

Today, it boasts the number one sales in the natural and organic hair care market nationwide. The brand's policy of opposing animal testing, not outsourcing to third-party organizations, and maintaining a vegan-friendly stance has garnered support from many.

Packaging Clearly Communicates Concept Ingredients


This renewal not only features a natural yet graphical package design but also clarifies the concept and ingredients for each product's purpose, displaying them clearly on the packaging. Furthermore, all containers are recyclable.

In hair care, six types are available, catering to all hair types, color-treated hair, damaged hair, scalp care, and dry & damaged hair, as well as for scalps concerned with dandruff, itchiness, or oiliness.

Notably, both the shampoo and conditioner are "soy-free." In America, genetically modified soybeans are prevalent, and as a pioneer in natural & organic hair care, the brand has taken this step.

Of course, with a vegan formula, free from genetically modified ingredients, parabens, gluten, sodium lauryl sulfate, sodium laureth sulfate, coco-sulfate, phthalates, butylene glycol (BG), and synthetic colors, they can be used with peace of mind by everyone from children to adults.

NATURE’S GATE Shampoo & Conditioner



The reborn Nature's Gate upgrades your daily personal care routine to natural & organic. With each product focusing on the inherent functions of nature, they are noteworthy as authentic natural items that are easy to try.

Nature's Gate
Shampoo & Conditioner

Price | ¥1,728 each [532mL]
All 6 types




Inquiries


Nature's Gate


Toll-free0120-201-790


http://natures-gate-store.jp/






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