BEAUTY /
NEWS
June 23, 2015
Daikanyama Hosts Experiential Event for Long-Selling Foundation 'Double Wear' | ESTÉE LAUDER
ESTÉE LAUDER
A Two-Day Event to Experience a Long-Selling Item Through All Five Senses
Experiential Event for "Double Wear" Foundation Held in Daikanyama
For two days only, on June 27th (Saturday) and 28th (Sunday), an experiential event (free admission) will be held in Daikanyama for "Double Wear Stay-in-Place Makeup," the foundation from ESTÉE LAUDER that has been a global bestseller and long-seller since its launch in 1998.
Text by KAJII Makoto (OPENERS)
"Double Wear" Samples for Visitors
Estée Lauder's Double Wear Stay-in-Place Makeup is the brand's number one foundation, boasting coverage so complete that pores and blemishes are undetectable even at close range, and a staying power that keeps flawless skin intact from morning to night, for up to 15 hours.
Projection Mapping Image
At this event, the product's features will be brought to life through "user-participatory projection mapping," allowing visitors to step into a world of beautiful skin via the latest visuals projected within a small room.
Furthermore, makeup artist Yuta Tabata will present a makeup show, introducing "scene-specific makeup techniques you can use tomorrow" with Double Wear.
A space will also be set up where visitors can experience the power of the best-selling Double Wear firsthand, offering a direct path to achieving their own beautiful, confident skin.
Hashtag Posting Campaign Also Held
During the event campaign period, those who post photos or videos of their event experience or their use of Double Wear on Twitter or Instagram with the hashtag "#自信美肌はじめました" (I've started my confident beautiful skin) will be entered into a drawing to win one of 30 wonderful prizes.
Application Period: Saturday, June 27, 2015 – Tuesday, July 7
Prize: Original Event Brooch
*For event details, please refer to the special website below.
http://www.esteelauder.jp/cms/promo/comeandmeet.tmpl
Come & Meet
Double Wear
This Summer, Your Confident Beautiful Skin Begins
Date & Time: Saturday, June 27, 2015, 11:00 AM – 8:00 PM
Sunday, June 28, 11:00 AM – 6:00 PM
Location: DAIKANYAMA T-SITE GARDEN GALLERY
16-15 Sarugaku-cho, Shibuya-ku, Tokyo
ESTÉE LAUDER
www.esteelauder.jp