BEAUTY /
NEWS
January 23, 2015
AYURA | Discover AYURA's advocated "Koyo Bigami" hair care.
AYURA
Haircare items featuring the scent of Meditation Bath
Focus on AYURA's "Fragrant Nourishing Hair" Care
Following the great success of the limited-edition "Meditation Hair Coffret" released in March, AYURA is launching "Meditation Hair Cleanse," "Meditation Hair Conditioner (Light) (Moist)," and "Meditation Scalp & Hair Works" as individual items on June 23 (Thursday). These will be available as permanent additions to the product line.
Text by OPENERS
Photo by AYURA
Three haircare products that invite a comforting purification, washing away the day's grime and even stress
AYURA's "Fragrant Nourishing Hair" (Koyo Bihatsu) care utilizes a complex of evening primrose oil and glycerin, which are excellent for moisturizing the scalp and hair. This blend, along with a calming fragrance, helps prevent scalp irritation and hair troubles, leading to supple scalps and lustrous hair.
The haircare products released this time are based on the scent of AYURA's popular bath additive, "Meditation Bath α," with the addition of "Chinese Rose," proven to have stress-relieving effects. The aromatic herbal fragrance offers a sense of tranquility that can relax the mind.
From left: Meditation Hair Cleanse, Meditation Scalp & Hair Works, Meditation Hair Conditioner
＜Shampoo＞
Meditation Hair Cleanse
Price/Volume: ¥2,100 (300mL)
Enveloped in a rich, fragrant lather, it thoroughly removes dirt and waste while retaining moisture in the scalp and hair. It conditions the scalp environment, leaving hair clean, healthy, and smooth.
＜Hair Conditioner＞
Meditation Hair Conditioner (Light) (Moist)
Price/Volume: ¥2,100 each (250g)
Light is ideal for soft, fine, or straight hair, while Moist is best for coarse, thick, or permed hair. It conditions the scalp environment while intensively repairing damaged hair and smoothing the cuticle. Light leaves hair feeling soft and airy, while Moist results in supple, smooth hair.
＜Scalp & Hair Treatment＞
Meditation Scalp & Hair Works
Price/Volume: ¥2,625 (100mL)
This leave-in treatment, with its two-layer essence, provides moisture, conditions the scalp, and leaves hair lustrous while protecting the scalp and hair from dryness. It's also convenient for refreshing hair that feels dry during the day.
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