Kérastase Launches Men's Haircare Line 'Densifique Homme' | KÉRASTASE
BEAUTY / MEN
June 3, 2016

Kérastase Launches Men's Haircare Line 'Densifique Homme' | KÉRASTASE


KÉRASTASE


Introducing Densifique Homme: Kérastase's New Men's Haircare Line


Grooming is no longer exclusively for women; men, too, are embracing self-care. KÉRASTASE, the Parisian hair aesthetics brand, has launched Densifique Homme, a men's haircare line specifically designed to address the unique concerns of men.

Text by OPENERS





Refresh Your Scalp for Healthier Hair



Grooming is no longer exclusively for women; men, too, are embracing self-care. As men's aesthetic consciousness continues to rise, concerns such as lack of firmness and body, thinning hair, and graying are significant issues for men, not just women. There is a growing need for scalp and hair care that precisely addresses these age-related concerns. In response, KÉRASTASE, the Parisian hair aesthetics brand, has launched Densifique Homme, a men's haircare line that targets the specific issues men face.

Launched in 2014, the Densifique line, an anti-aging treatment, has consistently garnered attention for its performance in adding volume and density to hair, as well as addressing gray hair. Now, with new insights from hair science and the development of technologies enabling further advancements, the highly anticipated men's line has been created to meet these demands.

The leave-in scalp treatment, Hair Density Program Homme, features the advanced "Glycan Complex" technology and the unique "Stemoxydine" molecule. With a new fragrance, it offers enhanced firmness and body. This intensive scalp treatment is ideal for those concerned about hair density, firmness, and volume, those seeking scalp anti-aging care, and anyone wishing to achieve hair that exudes presence and vitality, maximizing the beauty of dormant hair.

The Densifique Homme shampoo, Bain Densifique Homme, is formulated with "Taurine," a scalp conditioning ingredient, to promote a healthy scalp. It is designed for those concerned about hair density, firmness, and volume, and those aiming for a revitalized scalp. This shampoo maintains scalp and hair moisture while imparting firmness and body.

The Densifique Homme products address men's specific hair cycles and concerns, refreshing and nurturing the scalp. Why not experience the anti-aging benefits for your hair and scalp with men's grooming?


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DS Hair Density Program Homme




DS Hair Density Program Homme
Leave-in Scalp Treatment
Price: 17,280 yen for 6ml x 30 vials
Release Date: Friday, June 3
Availability: Exclusively at hair salons

DS Bain Densifique Homme
Scalp & Hair Shampoo
Price: 3,456 yen for 250ml
Release Date: Friday, June 3
Availability: Exclusively at hair salons





Additionally, the existing Densifique line will be renewed and relaunched on Friday, June 3. DS Hair Density Program N is a scalp treatment designed for those concerned about hair density, firmness, and volume, and those seeking scalp anti-aging care. It guides users towards hair with presence and vitality by incorporating advanced technologies like "Glycan Complex" and the unique molecule "Stemoxydine" to maintain a healthy scalp and maximize the beauty of dormant hair.


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DS Hair Density Program N




DS Hair Density Program N
Leave-in Scalp Treatment
Price: 17,280 yen for 6ml x 30 vials
Release Date: Friday, June 3
Availability: Exclusively at hair salons






Inquiries


Kérastase


Tel. 03-6911-8333


http://www.kerastase.jp/