Running Feature | Six Sports Brands Present Their Spring Running Styles
Running Feature: Go Running, Be Well
A Must-See for Stylish Runners!
Spring Running Styles Proposed by Sports Brands
The Harajuku and Aoyama areas are transforming into a fierce battleground for running, with sports brands successively opening "flagship running stores." While the design and functionality of shoes and apparel are paramount, communities centered around the shops have been established, particularly for runners frequenting Yoyogi Park and Jingu Gaien, leading to the solidification of each shop's unique style.
This feature presents recommended items and coordinates from six shops in this competitive running district, curated for fashion-conscious runners. It's a must-read for "stylish runners" who refuse to compromise on either function or fashion.
PUMA
PUMA Store Harajuku
Experience the World of PUMA Like Never Before
PUMA captivates stylish runners with promotions linked to international concept stores and a curated selection of globally available shoes, apparel, and accessories. Their running philosophy is "LOOK better, FEEL better, PERFORM better." The apparel blends enjoyable running functionality with stylish design.
NIKE
Nike Harajuku
The Flagship Store Where "Change Begins"
Opened last November, "NIKE Harajuku" is the largest directly managed store in Japan, offering a wide array of products and services, including a "RUNNER’S STUDIO" and "NIKEiD STUDIO." This spring, fresh styling incorporating colors like green and orange is popular, with particular attention drawn to looks featuring one-piece dresses and skirts that can conceal the hip line.
asics
Asics Store Harajuku
Support with World-Class Service
"Asics Store Harajuku" proposes a new running lifestyle with the concept "Let's start running from Harajuku." Leveraging its Harajuku location, it supports a wide range of runners, from beginners to athletes, with a focus on female runners who engage in running as fitness. A key feature is the extensive collection of running shoes and apparel lines for international markets, as well as the "Inner Muscle" series of sportswear designed to engage deep muscles.
adidas
adidas Performance Center Harajuku
The Hub for "adidas Running"
The "adidas Performance Center Harajuku" is the only flagship running store in Japan operated by the multi-sport brand adidas. It not only offers a comprehensive range of running-related products but also serves as a base for the "adidas Night Runners" event, making it a central hub for "adidas Running" information for many runners.
MIZUNO
Mizuno Shop Harajuku
A Directly Managed Store Specializing in Running Items
"Mizuno Shop Harajuku" is the only directly managed store in Tokyo specializing in running items. Its concept is "Neo-Functionalism," proposing a new style that fuses everyday fashion with sportswear. One example is their apparel, which achieves high fashionability while incorporating the know-how of a sports brand.
New Balance
New Balance Tokyo
Total Fit Shoe Selection
The special makeup color shoes that supported Kanpei's Earth Marathon, based on the "MR967," were from New Balance. They steadfastly supported his arduous 20,000-kilometer challenge. Check out "New Balance Tokyo," where the "Rainbow Running Collection" second series, including Kanpei's colorway, is also popular!
