BEAUTY /
FEATURES
March 13, 2015
Running Feature: Mizuno Shop Harajuku, a Specialty Store Dedicated to Running
MIZUNO
A Flagship Store Dedicated to Running Items
Mizuno Shop Harajuku
Mizuno Shop Harajuku is the only directly managed store in Tokyo specializing in running items. Its concept is “Neo-Functionalism,” proposing a new style that fuses sports with everyday fashion.
Text by OPENERS
Photos by Junji Shimokawa
Fashion and Functionality Fused at a High Level
Mizuno aims to convey the joy of running as a part of everyday life, offering proposals that allow individuals to enjoy running sustainably and authentically from various perspectives. One such initiative is their apparel, which achieves high fashionability while incorporating the brand's expertise as a sports manufacturer. In particular, “MIZUNO CREATION” embodies the “Neo-Functionalism” concept. The unique designs are by Mr. Taku Watanabe, formerly of “PPCM.” Of course, functionality is not overlooked, with cutting-edge technologies such as new materials and cutting techniques being integrated.
Footwear Advisors Support Your Shoe Selection
For shoes, the most crucial item for running, footwear advisors with deep technological understanding and the “Precision Fit” foot scanner assist in selecting the optimal pair. The “Precision Fit” device, resembling a copier, scans the entire sole of the foot. It analyzes nine key metrics related to running, including not just foot size but also leg shape and joint flexibility, to recommend shoes that perfectly fit your stride.
This brand is a must-see for runners who want both stylish apparel that inspires them to run and a comfortable running experience.

Vest "Wind Breaker Vest" ¥26,250, T-shirt "Graphic T-shirt" ¥7,875, Skirt "Dry Science Mesh Skirt" ¥14,700, Spats "Dry Science Mesh Under Spats" ¥11,550 (all MIZUNO CREATION), Shoes "Model Name" ¥13,690
<Support Tights>
Bio Gear Tights (Bio Frame Processing)
Price | ¥16,800
These high-performance undergarments are developed based on kinesiology and anatomy to support muscles and joints that are prone to strain during sports. By arranging urethane with resin processing along the muscle flow, pressure is finely adjusted in stages. This offers greater support than conventional items, thanks to the material's elasticity and garment pressure.
<Skirt>
Running Skirt
Price | ¥5,880
A stylish mini skirt that fuses design and functionality. Made from comfortable jersey material, the Mizuno logo features a reflective finish. Pockets on both sides and Swarovski accents add a touch of flair.
<Armband>
Running Armband
Price | ¥630
Trouble during night runs, especially, requires attention, such as wearing reflective gear. This armband, which reflects light from all directions, is essential for night runners!
Mizuno Customer Service Center
0120-320-799
Mizuno Creation
Tel. 03-5771-5995 (PADDLE PR)


