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Feature: The Latest Natural Cosmetics Catalog

BEAUTY / FEATURES

March 23, 2015

Feature: The Latest Natural Cosmetics Catalog

Cosmetic Catalog by Keyword

What are the Natural Cosmetics to Choose Now?

Natural cosmetics are made primarily from natural ingredients such as plants and seaweed, with minimal use of synthetic colors and preservatives. With the arrival of overseas brands and the launch of domestic ones, an overwhelming number of brands are now available. However, many people say they don't know which to choose. Therefore, we've picked out keywords that are particularly noteworthy in the realm of natural cosmetics. We'll introduce recommended items from various perspectives, including ingredients and efficacy.

Text by Naoko Kunitomi & OPENERSPhotos by JAMANDFIX

pink220

The highest grade of rose is said to be 'Damask Rose,' harvested from the 'Valley of Roses' in the central Bulgarian plains. This flower, with its radiant fragrance, is the pinnacle of 'rose cosmetics' that bring happiness to women. The satisfaction that cannot be achieved with synthetic fragrances is something to be enjoyed with natural cosmetics.

… Recommended Items

rice-220

For us, whose staple food is rice, ingredients extracted from rice are the most familiar. Not only rice itself, but also rice bran is known to have power. Its effects are diverse, including moisturizing, strengthening barrier function, promoting blood circulation, antioxidant, and promoting collagen production. Whether it's included or not becomes a criterion for choosing effective natural cosmetics.

… Recommended Items

olive-220

Olive oil is often used in cosmetics because its fatty acid composition is similar to human sebum, making it easily absorbed by the skin. It supplements the function of ceramides, which decrease with dryness and aging, moisturizes by increasing the water content of the stratum corneum, and also contains vitamins E and polyphenols to condition the skin and protect against UV rays.

… Recommended Items

aging-220

With age, skin loses its firmness and elasticity, accelerating concerns about sagging and wrinkles. This is largely due to decreased collagen production and impaired skin turnover. Therefore, focus on ingredients like frankincense, argan oil, iris, and geranium that promote collagen production and prevent oxidation, a major cause of aging.

… Recommended Items

white-220

Brightening is a 'surface care' that makes the entire face appear brighter. While the ingredients that claim this effect vary by brand, the mainstream approach is to 'bring out transparency through the power of plants.' Brightening cosmetics, which are expected to deliver results, can be said to be a category where you can truly experience the combined power of nature and science.

… Recommended Items

mineral-220

The category of 'mineral foundation,' neither liquid nor powder, has been extremely popular lately. The main ingredient is 'mica,' a natural mineral powder made by finely grinding natural ores such as iron oxides and titanium dioxide. Its ultra-fine particles allow it to lightly adhere to the skin, and the ability to freely cover imperfections by layering is also a welcome feature.

… Recommended Items

clay-220

For seasons when excess sebum and blackheads in pores are a concern, special care is needed. Natural clay masks, simply applied to the skin for a while, absorb excess sebum, dead skin cells, and waste products. After rinsing, dullness disappears, leaving the skin smooth and translucent, with a brighter complexion. An essential item for early spring.

… Recommended Items

bath-220

It's important to gradually relieve shoulder stiffness and leg swelling caused by lack of exercise and desk work during your evening bath. Promote blood circulation with bath milks and bath salts containing natural essential oils and herbal extracts. Stiffness in the body can lead to tension in the face and is said to increase facial wrinkles, so start by relaxing your stiff body.

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