Natural Cosmetics Feature: Brightening
Brightening Care
Unveil Clarity with the Power of Nature
Whitening cosmetics that target spots and freckles must contain medicinal active ingredients. While whitening focuses on "spot care" for spots and freckles, brightening can be considered "surface care" that brightens the entire face. The ingredients that claim brightening effects vary by brand. Using a series from cleansing to lotion, serum, and cream can enhance results.

IN FIORE
<Whitening Essence>
LUSANCE Illuminating Floral Extract
Price: ¥15,540 (30mL)
This serum maximizes clarity through the power of plants, not technology. It contains 18 types of ingredients to prevent melanin production, lighten it, and facilitate its removal, comprehensively addressing the causes of spots and dullness.
Maxima
Tel. 03-5454-7200

OSCIEM
<Serum>
Lasting Serum
Price: ¥18,900 (50mL)
This serum, packed with natural power, offers hydration from seaweed ingredients that survive intense UV rays in shallow waters, and whitening effects from white daisy. It has a floral-spicy scent.
Fragrant Earth World
0120-13-6059

Jurlique
<Cream>
Cream EL (Elder)
Price: ¥7,035 (40mL)
Formulated with elderflower and uva ursi grown on their own organic farm. The power of herbs works on the dermis to inhibit melanin production while also promoting the discharge of darkened melanin.
Jurlique Japan
0120-400-814

ORIGINS
<Moisturizer>
Brighter By Nature Brightening Moisturizer
Price: ¥6,510 (50mL)
<Spot Care>
Brighter By Nature Brightening Spot Treatment
Price: ¥5,250 (15mL)
Luxuriously blended with plant-based ingredients that provide hydration, antioxidant, anti-inflammatory, UV protection, and stress relief for mind and body. Achieve clarity through active moisturization and special care.
Origins
Tel. 03-5251-3550

NUXE
<Lotion>
Brightening Program Moisturizing Lotion
Price: ¥4,410 (150mL)
<Emulsion>
Brightening Program Protective Fluid
Price: ¥7,350 (100mL)
<Serum>
Brightening Program Concentrate Essence
Price: ¥8,400 (30mL)
Harnessing the power of plants like white crocus to brighten the skin, green tea to protect, and mallow for long-lasting hydration, this line reveals beautifully clear skin.
Bluebell Japan
Tel.03-5413-1070