Beyond the pursuit of beauty: The birth of cosmetics with "purpose"

The core of the THREE brand is its three elements: "NATURAL," "HONEST," and "CREATIVE." "NATURAL" signifies respect for nature's blessings beyond human comprehension, while also cherishing one's own "nature." "HONEST" is the supple strength to maintain consideration for people, the environment, and society, not just oneself, in the pursuit of beauty. "CREATIVE" represents the resilience to freely spread the wings of one's potential, both in nature and within oneself, and to shape one's life according to one's heart without being bound by fixed ideas. This is also the sensibility that modern women have cultivated alongside their pursuit of beauty, resonating with their mindset that understands "beauty" is not confined to the mirror.

Chosen for modern "beauty," individuals and products

THREE's lineup consists of skincare and makeup. As a result of the project staff's dedication, valuing each "woman" as an individual throughout the project, a high quality has been achieved that soothes and fulfills the spirit with every use.

SKINCARE

Ten types of organic essential oils, selected for their effect on the five senses, are blended to suit each product. Among the holistic effects of essential oils passed down through generations, THREE has for the first time scientifically proven their direct restorative effect on the skin, which had previously been unverified. As skincare that balances mind and body through use, you can experience effects beyond those of conventional natural cosmetics.

A commitment to using not only carefully selected organic ingredients but also domestic ones is another appeal of this skincare line. The project team traveled throughout Japan and encountered people who, in line with the spirit of the THREE brand, respect nature's bounty and produce safe, high-quality materials from Japan's rich soil. Using high-quality domestic ingredients is also a way of rediscovering the country where we live, and it contributes to regional revitalization and environmental conservation. Pursuing one's own beauty while also cherishing the society and nature that surround us is one of the messages THREE conveys.

MAKEUP

Makeup creation is by RIE OMOTO. As THREE's Makeup Creative Director, she is a top artist active on the global stage, based in NY. While she has worked on numerous prestigious fashion magazines, including French, Italian, and Japanese editions of "ELLE" and "VOGUE," she has also been responsible for brand advertising campaigns and collection makeup for brands such as NIKE, BURBERRY, TOMMY HILFIGER, and NUALA.

Her life, having built a career overseas and beautifully blossomed, is also the ideal image of a woman that THREE aims for. With a deep understanding of organic matters, not to mention a natural and healthy lifestyle, she conveys the message, "I want to give women more 'confidence' and 'courage' through THREE's makeup."

Attention to product design that also enhances the space where beauty is created

The product design, characterized by frosted glass and sharp squares, sets itself apart from other cosmetics that often emphasize a feminine image, expressing the coexistence of naturalness, sophistication, and creativity. The refined design, which blends into spaces like organic architecture and becomes part of the interior, is captivating with its stylish impact and gentle nuance, as if accompanying women who freely adapt their lifestyles to their own lives.

The brand's core value, "HONEST," is a keyword for the 21st century

The desire to pour love into the people, environment, and nature surrounding us, as much as the love for oneself to be beautiful—this is the sentiment embedded in "HONEST," the element that THREE upholds as its core value. To concretely realize this, THREE is also proactive in its CSR (Corporate Social Responsibility) activities, adopting creative approaches that enhance the brand's added value, going beyond mere "sponsorship" or "donations."

The first initiative is a collaboration with SHOKAY. SHOKAY, which elevates yak wool textiles, a product of the Tibetan people living at the foot of the Himalayas, into a fashion brand, strives to provide stable income for the Tibetan people while also creating employment for women in Chongming Island, China, who actually produce the items. THREE proposes a kit filled with products in pouches made from these textiles. This offers not only social contribution but also provides women with an opportunity for new "awareness" regarding society through the products.

Truly beautiful and radiant women possess not only physical beauty but also inner richness and compassion for others. And they understand that they are "one part of nature" existing within nature, which is beyond human comprehension—the message that THREE conveys through its products perfectly represents the "beauty" that the coming era demands.

Among THREE's lineup, which can be experienced physically and mentally through its high quality and pleasant usability, we will first feature its carefully crafted base makeup items. Please enjoy the exquisite finish that allows you to rediscover the joy of creating your skin.

A radiant, natural-looking skin that enhances makeup

A makeup base that smooths the skin to a flawless finish, as if your own skin has become beautiful. Its light, hydrating texture blends easily into the skin, further enhancing the fit and longevity of foundation. Formulated with organic plant oils such as argan oil, tea seed oil, and sesame oil, it supports the skin's oil balance and gently protects it from dryness.

THREE Pristine Primer

[Glow] 30mL ¥3,990
Adds a fresh, dewy radiance that seems to emanate from within. Creates a firm, dimensional finish.

[Translucent] 30mL ¥3,990
Achieves a smooth, flawless finish while maintaining the natural texture of the skin.

Achieve ultimate bare skin with a clear radiance emanating from within

A liquid foundation that creates a dewy finish, blending seamlessly with the skin. Its milky, viscous texture quickly blends into the skin and melts in to fit perfectly. Formulated with translucent powder, it maximizes the natural radiance and transparency of the skin, evening out skin tone for a clear complexion. Formulated with organic plant oils such as argan oil, tea seed oil, and sesame oil, it protects the skin from dryness and leaves it smooth and soft.

THREE Flawless Fluid Foundation

[All 8 shades] 30mL each ¥5,250 each

Infuses skin with vitality. A must-have item for "skin that's better than bare skin."

THREE's original item that enhances the skin tone perfected by foundation, leading to a more realistic bare-skin look. Apply the color that adds a healthy flush to the cheekbones, and the highlight color to the eye area and bridge of the nose. When blended into the skin perfected by foundation, it creates a vibrant, lively complexion. Its creamy texture, which blends well with the skin, transforms into a powdery finish when spread with fingers. It blends naturally without creasing, even when layered over foundation.

THREE Shimmering Glow Duo

[All 2 types] ¥4,725 each

Melts in like powder snow for clear, translucent skin

An ultimate loose powder, meticulously crafted from texture to finish. Load the included puff or a brush generously and apply to the T-zone, cheeks, and jawline in that order. You'll immediately feel the ultra-fine particles that disappear like powder snow. Its comfortable application, which blends into the skin without a powdery feel, is sure to satisfy everyone. It adds depth to the skin while enhancing the texture of liquid foundation and shimmering glow duo, completing a sophisticated and smooth complexion.

THREE Diaphanes Loose Powder

[Glow/All 2 colors] 17g each ¥5,250 each
Adds natural radiance and transparency.

[Translucent/All 2 colors] 17g each ¥5,250 each
Gently covers pores and fine lines for a clear impression.

THREE
0120-898-003

www.threecosmetics.com