The number "3" in the brand name signifies the creation of a third concept that combines positive elements from two different concepts. The name "THREE" was chosen with this forward-looking aspiration.

“Natural” Skincare and “Edgy” Makeup
A New Standard Born from Contrasting Elements

The product lineup includes both skincare and makeup items.
The concept is: "Skincare that is as natural and comforting as it is powerful. Makeup that is edgy, yet embraces individuality."

The skincare items, in particular, convey a strong philosophy. Their most distinctive feature is the commitment to ingredients such as essential oils, certified organic raw materials, and domestically sourced ingredients. Essential oils, containing hundreds of components in a single drop, are minimally processed. The brand awakens beauty through the "power of nature," avoiding genetically modified ingredients, synthetic fragrances, and colorants. Furthermore, the percentage of natural origin ingredients is listed for each item, not only appealing to consumers with a natural inclination but also demonstrating unwavering confidence in the products.

The base makeup creates a complexion that maximizes the skin's natural beauty, brimming with vitality. The lineup guides you towards skin that possesses healthy color, a fresh glow, and ample moisture.
The ingredients are carefully selected organic plant-derived beauty components, including the finest organic argan oil, achieving a delicate balance between reducing skin burden and providing coverage.

For both base and point makeup, RIE OMOTO, a Japanese makeup artist based in New York, serves as director, pursuing a professional finish that can be recreated by everyday women. The brand proposes enjoying makeup with free-spirited creativity, such as the "Dot Point Makeup" created by RIE OMOTO backstage at collections.

"THREE" will launch on September 2nd at Isetan Shinjuku and on September 3rd at Hankyu Umeda Main Store. "Natural" skincare and "edgy" makeup. The day when these contrasting elements become the new standard for modern women is fast approaching.

THREE
0120-898-003