One bottle sold every 15 seconds worldwide*

Shu Uemura's cleansing oil is a pioneer in Japan. The sheer variety, from standard types to medicated formulas, is impressive. Each one has garnered significant support, growing into best-selling items. Among them, the Cleansing Beauty Oil Premium A/O, launched in 2003 to meet women's growing concerns about aging, has seen its popularity steadily rise. This response has reaffirmed the increasing awareness of anti-aging care.

And this autumn, the green cleansing oil further enhances its efficacy. With double the "A/O (Anti-oxidation) ingredients," the origin of its name, and a significantly boosted cleansing power, it is re-introduced as "Cleansing Beauty Oil Premium A/O Advanced."

The doubled A/O ingredients are achieved by newly incorporating "Ginkgo Biloba Extract" in addition to the existing "Green Tea Extract." Ginkgo is a plant with strong vitality that has inhabited the Earth for ages. Known for its resilience and ability to grow vigorously even in harsh environments, its leaves contain flavonoids with powerful antioxidant properties. Therefore, Ginkgo Biloba Extract enhances microcirculation in the skin and clears away dullness. Combined with Green Tea Extract, rich in catechins and vitamins, the double effect brings radiance and clarity to the skin.

Cleansing power has increased by a remarkable 80% compared to the previous Premium A/O, thanks to the adoption of the innovative oil system "New HPO System N." This cleansing oil is now capable of effectively removing even long-lasting makeup products. Despite the enhanced cleansing power, skin's moisture is maintained. It's even reported that skin is more hydrated after cleansing than before.

Its high cleansing power swiftly emulsifies and removes unnecessary makeup, dirt, and old keratin. It prevents skin aging through cleansing and makes skin cleaner with every wash. Truly, it is the "green cleansing oil" recognized by so many women.

*Calculated from annual sales in 2009 and business hours. Shu Uemura research.

＜Cleansing Oil＞
Cleansing Oil Premium A/O Advanced
Price | ¥3,570 (150mL), ¥9,450 (450mL)
A cleansing oil that removes oxidized sebum and leads to youthful, dullness-free skin. Contains double the "A/O" ingredients, the origin of its name. With the adoption of the oil system "New HPO System N," makeup removal power is also enhanced.

Shu Uemura
Tel. 03-6911-8560
www.shu-uemura.co.jp