What Lexus Wants to Convey Through "DESIGN" | LEXUS Gallery
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What Lexus Wants to Convey Through "DESIGN" | LEXUS Gallery

We spoke with Tetsuya Kawabe, Group Manager of the Global Branding Office at Lexus International, about the significance of approaching "DESIGN" from an angle different from automobiles.
Image of the venue for LEXUS DESIGN AMAZING 2014 MILAN
Hirata's work "amazing flow," exhibited at Milan Design Week in April 2013.
Italian designer Fabio Novembre presented "We Dance," a piece using technology to express the dance of life, evoking the connection between the pulse of life and the orbits of the universe.
The work "We Dance" by Fabio Novembre.
Naho Tamura (Japan) exhibited "Interconnection," a piece inspired by nature's ceaseless movement, crafted with a Japanese sensibility to capture the beauty of "fluctuation."
The work "Interconnection" by Naho Tamura.
From the US, Hiroshi Ishii & Tangible Media Group at MIT Media Lab presented "TRANSFORM," a work that fuses contemporary design and innovative technology in a new dimension.
The work "TRANSFORM" by Hiroshi Ishii & Tangible Media Group, MIT Media Lab.
Sebastian Sierra (Germany)'s "Iris," a glass lighting piece inspired by soap bubbles.
James Fox (UK)'s "Macian" is a craft kit for building a hideaway using branches and other materials.
From Japan, Yoshiki Matsuyama's "Sky Lighthouse," an object of sky-blue light appearing as a natural phenomenon, received an award.
This year again, Lexus hosted LEXUS DESIGN AMAZING 2014 MILAN at "Milan Design Week," the world's largest design exhibition held in Milan, Italy.

What Lexus Wants to Convey Through "DESIGN" | LEXUS Gallery

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