Audi Design Born from Two Contrasting Elements: Part 1 | Audi
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Audi Design Born from Two Contrasting Elements: Part 1 | Audi

An aluminum Audi Sport Quattro mounted on a wall.
The unveiling of the "Audi Design Wall" adorning the Pinakothek der Moderne was held the day after the car's debut at the Frankfurt Motor Show.
The unveiling was held the day after the car's debut at the Frankfurt Motor Show.
The "Audi Design Wall" adorning the Pinakothek der Moderne.
The "Audi Design Wall" adorning the Pinakothek der Moderne.
The "Audi Design Wall" adorning the Pinakothek der Moderne.
The "Audi Design Wall" adorning the Pinakothek der Moderne.
It takes approximately four hours to carve a single miniature Quattro from a 7kg aluminum ingot.
There are 1,800 of these miniatures arranged on the wall.
Munich's Pinakothek der Moderne exhibits artworks from around the world created between the 20th and 21st centuries. It is a "complex of museums," housing four independent institutions dedicated to art, graphics, architecture, and design.
This may look like an ordinary display shelf, but the cars, bicycles, sofas, and everything else are life-sized. The scale becomes apparent when you notice the human figures near the bottom of the photo.
The International Design Museum Munich also displays elegant automobiles and motorcycles, such as the Tatra T87, Volkswagen Type 1, and Porsche 911, in addition to the works shown here.
The International Design Museum Munich also displays elegant automobiles and motorcycles, such as the Tatra T87, Volkswagen Type 1, and Porsche 911, in addition to the works shown here.
The International Design Museum Munich also displays elegant automobiles and motorcycles, such as the Tatra T87, Volkswagen Type 1, and Porsche 911, in addition to the works shown here.
A concept model unveiled at the 2013 Frankfurt Motor Show. As its shape clearly indicates, it draws inspiration from the design of the Audi Sport Quattro.
Dominating the center of the Audi Design Studio was the Sport Quattro Concept.
At the Audi Design Center, adhesive paper tape is applied to design drawings. This allows designers to quickly test the effects of subtle line variations.
At the Audi Design Center, adhesive paper tape is applied to design drawings. This allows designers to quickly test the effects of subtle line variations.
At the Audi Design Center, adhesive paper tape is applied to design drawings. This allows designers to quickly test the effects of subtle line variations.
Of course, in addition to clay models and paper tape, the latest digital tools are also utilized.
For body paint, samples made from the same material as actual body panels are used to confirm a color hue close to that of the production vehicle.
For body paint, samples made from the same material as actual body panels are used to confirm a color hue close to that of the production vehicle.
The samples feature press work that evokes the character lines of the body. This allows for assessment of how the color subtly changes with light and shadow.
The interior, where operability is crucial, is developed using full-scale clay models. Designers get inside to pursue a balance of design and functionality.
The interior, where operability is crucial, is developed using full-scale clay models. Designers get inside to pursue a balance of design and functionality.
Design sketch of the Audi Sport Quattro Concept.
Design sketch of the Audi Sport Quattro Concept.
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Audi Design Born from Two Contrasts: Part 1 | Audi

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