LACOSTE | 80th Anniversary: 80 Wild Crocodiles Drawn by Peter Saville (2) - Web Magazine OPENERS

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LACOSTE | 80th Anniversary: 80 Wild Crocodiles Drawn by Peter Saville (2)
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LACOSTE | 80th Anniversary: 80 Wild Crocodiles Drawn by Peter Saville (2)

<strong>LACOSTE</strong>　80th Anniversary Party in Beijing<br /><br />The 80th anniversary party held in October at Beijing's Yan Club Arts Center
<strong>LACOSTE</strong>　80th Anniversary Party in Beijing<br /><br />An exhibition of exclusive works created by eight leading French brands to celebrate Lacoste's 80th anniversary
<strong>LACOSTE</strong>　80th Anniversary Party in Beijing<br /><br />Guests were captivated by exclusive pieces specially created around Lacoste's iconic crocodile motif
<strong>LACOSTE</strong>　80th Anniversary Party in Beijing<br /><br />Polo shirts from the "Holiday Collectors Series" designed by art director Peter Saville were also on display
<strong>LACOSTE</strong>　80th Anniversary Party in Beijing<br /><br />Guests using a QR code system to pre-order polo shirts from the "Holiday Collectors Series"
<strong>LACOSTE</strong>　80th Anniversary Party in Beijing<br /><br />An exhibition of 80 crocodile logo variations designed by Peter Saville. A message from the artist was also screened.
<strong>LACOSTE</strong>　80th Anniversary Party in Beijing
<strong>LACOSTE</strong>　80th Anniversary Party in Beijing<br /><br />The venue, Beijing's Yan Club Arts Center
<strong>LACOSTE</strong>　80th Anniversary Party in Beijing<br /><br />Photographer Yasumasa Yonehara, a guest from Japan for the party
<strong>LACOSTE</strong>　80th Anniversary Party in Beijing<br /><br />From left: DJ FhiFan from Seoul and DJ Wordy from Beijing
<strong>LACOSTE</strong>　France's prestigious brands celebrate Lacoste's 80th anniversary<br /><strong>BACCARAT</strong><br />Baccarat created a flower vase inspired by the tennis and golf trophies held aloft by generations of Lacoste champions, using its iconic crystal. This elegant masterpiece, akin to an art piece, evokes the popular forms of the 1930s and possesses a classical dignity.
<strong>LACOSTE</strong>　France's prestigious brands celebrate Lacoste's 80th anniversary<br /><strong>HERMÈS</strong><br />René Lacoste once bet his team captain on winning a tennis match. The object of the bet was a crocodile leather suitcase, an anecdote that is said to be the origin of his nickname. Inspired by this episode, Hermès created a luxurious crocodile leather tennis bag. The maison, known for its timeless creations based on six generations of passionate craftsmanship, has delivered a fitting tribute.
<strong>LACOSTE</strong>　France's prestigious brands celebrate Lacoste's 80th anniversary<br /><strong>S.T. DUPONT</strong><br />A brand that embodies the fusion of its motto, "Create the incomparable," with a spirit of innovation. Renowned for its fountain pens, lighters, and jewelry. This gift is also impressive, featuring a mysterious case containing a notebook, two pens named "Elysée" and "Classique," a beautiful "Ligne 2" lighter, and two candles. It exudes a refined elegance befitting a chic sportsman on the court or the green.
<strong>LACOSTE</strong>　France's prestigious brands celebrate Lacoste's 80th anniversary<br /><strong>BERNARDAUD</strong><br />A renowned brand that has pioneered new frontiers in porcelain craftsmanship through the development of cutting-edge technology. For this occasion, they created 27 golf tees featuring the crocodile motif. The colorful and playful palette reflects Lacoste's polo shirts. While Lacoste polo shirts were exclusively white until the 1950s, new colors reflecting current trends are now introduced each season, embodying the spirit of "joie de vivre (the joy of living)."
<strong>LACOSTE</strong>　France's prestigious brands celebrate Lacoste's 80th anniversary<br /><strong>BOUCHERON</strong><br />A jeweler that has consistently presented original jewelry collections reflecting the spirit of the times, and was the first to establish a boutique on Place Vendôme. Animal motifs are a signature, and for this occasion, they created a brooch lavishly depicting a crocodile with diamonds and emeralds, paying the utmost respect to Lacoste. It also evokes the sweet anecdote of René Lacoste gifting his wife a Boucheron brooch.
<strong>LACOSTE</strong>　France's prestigious brands celebrate Lacoste's 80th anniversary<br /><strong>CHRISTOFLE</strong><br />Silverware crafted in their workshops in Yainville, Normandy, is synonymous with French elegance. This creation fully showcases that charm. Golf was an integral part of Lacoste's DNA, with champion golfer Thion de la Chaume marrying René Lacoste's daughter, Catherine Lacoste, who also made her mark in the world of golf. Inspired by this family legacy, they gifted a luxurious silver golf club.
<strong>LACOSTE</strong>　France's prestigious brands celebrate Lacoste's 80th anniversary<br /><strong>FAUCHON</strong><br />A French culinary maison that has provided high-quality sweets and foods under the motto "Made in F (Made in FAUCHON, Made in France)." For this occasion, they expressed Lacoste's iconic crocodile using marshmallows on their signature éclair pastry. The vibrant creation uses green, magenta, and white. White chocolate is used to replicate the pique cotton material of Lacoste's familiar polo shirts.
<strong>LACOSTE</strong>　France's prestigious brands celebrate Lacoste's 80th anniversary<br /><strong>GOYARD</strong><br />A French luxury bag manufacturer whose creative philosophy is rooted in the inheritance of tradition. For Lacoste's 80th anniversary, they crafted a luxurious travel bag featuring the iconic motif. The traditional chevron monogram, asserting Goyard's identity, serves as a backdrop for the vividly displayed crocodile mark, showing respect for Lacoste's values. This exquisite piece, subtly asserting its presence, inspires dreams of elegant world travel.
<strong>LACOSTE</strong>　France's prestigious brands celebrate Lacoste's 80th anniversary<br /><strong>S.T. DUPONT</strong><br />A brand that embodies the fusion of its motto, "Create the incomparable," with a spirit of innovation. Renowned for its fountain pens, lighters, and jewelry. This gift is also impressive, featuring a mysterious case containing a notebook, two pens named "Elysée" and "Classique," a beautiful "Ligne 2" lighter, and two candles. It exudes a refined elegance befitting a chic sportsman on the court or the green.
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<strong>LACOSTE</strong> | 80th Anniversary: Peter Saville's 80 Crazy Crocodiles (2)

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