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The Essential Value of Volvo | Volvo Gallery
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The Essential Value of Volvo | Volvo Gallery

Håkan Abrahamsson, Director of Volvo Passenger Cars
The 240 series, which sold well in Japan in the 1980s. High-quality "Swedish steel," praised as comparable to Yasugi steel used for Japanese swords, was used for the car body. Both sedan and estate (wagon) models were available.
The 240 series, which sold well in Japan in the 1980s. High-quality "Swedish steel," praised as comparable to Yasugi steel used for Japanese swords, was used for the car body. Both sedan and estate (wagon) models were available.
The 740 series, which, along with the 240, sold well in Japan in the 1980s. Like the 240 series, both sedan and estate models were available.
The 740 series, which, along with the 240, sold well in Japan in the 1980s. Like the 240 series, both sedan and estate models were available.
The second-generation Volvo V70. This model, from the era when Volvo was under Ford's ownership, was imported to Japan as a flagship model. It was an estate-only model, with the sedan version treated as a separate model called the "S60."
The first-generation "V40," developed by the Volvo Group and sold during the period it was under Ford's ownership. Its successor was the "V50," and the first-generation V40 disappeared after just one generation in 2004.
The first-generation "V40," developed by the Volvo Group and sold during the period it was under Ford's ownership. Its successor was the "V50," and the first-generation V40 disappeared after just one generation in 2004.
An illustration of the Volvo V40's pedestrian airbag deployment
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The Essential Value of Volvo | Volvo Gallery

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