BMW 3 Series Gran Turismo as Seen by Nendo's Oki Sato | BMW Gallery
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BMW 3 Series Gran Turismo as Seen by Nendo's Oki Sato | BMW Gallery

With Nendo's Oki Sato and his dog, Kinako
Oki Sato is currently designing all of theory's flagship stores worldwide. He is wearing theory from head to toe today. His scarf is from ZARA.<br /><br />And, of course, his shoes are from CAMPER. Sato has been exclusively wearing CAMPER shoes for over 10 years, and in April 2013, he designed large CAMPER stores on New York's Fifth Avenue and in Madrid. He is also currently designing shoes.
With Nendo's Oki Sato and his dog, Kinako
With Nendo's Oki Sato and his dog, Kinako
Sato's favorite CAMPER shoes and the tote bag "nendo x ROOTOTE Roloopet," which he brought with him on the day of the shoot.
With Nendo's Oki Sato and his dog, Kinako
With Nendo's Oki Sato and his dog, Kinako
With Nendo's Oki Sato and his dog, Kinako
With Nendo's Oki Sato and his dog, Kinako
With Nendo's Oki Sato and his dog, Kinako
With Nendo's Oki Sato and his dog, Kinako
With Nendo's Oki Sato and his dog, Kinako
With Nendo's Oki Sato and his dog, Kinako
With Nendo's Oki Sato and his dog, Kinako
With Nendo's Oki Sato and his dog, Kinako
The active rear spoiler, designed to maintain a low overall height while generating necessary downforce. It automatically deploys/retracts based on vehicle speed, regulating airflow at the rear for optimal downforce. It can also be operated manually via a switch on the door panel.
Sato's favorite CAMPER shoes
The "Roloopet" by ROOTOTE, featuring convenient side pockets, is enhanced with nendo's signature playful design to create "nendo x ROOTOTE Roloopet." When you put your hand into the side pocket from inside the tote bag, the pocket becomes a finger puppet. From front to back: Human, Kangaroo, Dinosaur, Bear.
CAMPER store in New York designed by Oki SatoThis is the second large-store concept developed, following the first small-store concept rolled out in Osaka, Paris, San Francisco, Moscow, and elsewhere, with the theme "Shoes that walk freely in the air."To take advantage of the high ceiling, shoes from CAMPER's classic "Pelotas" line were molded in white resin and used to cover the space, giving it the orderly atmosphere and volume of a "warehouse." These shoes create shadows on the walls in response to the natural light entering through the windows, bringing a three-dimensional texture to the space.
CAMPER store in New York designed by Oki Sato
Covering the walls are white resin molds of CAMPER's classic "Pelotas" shoes. In stores with high ceilings, it's difficult to display merchandise near the top, and using image visuals separates the product from the imagery. This design resolves those issues.
CAMPER store in Madrid, designed with the same concept as the New York store
Oki Sato designs all theory flagship stores worldwide.Photo: theory Jiyugaoka store
Oki Sato designs all theory flagship stores worldwide.Photo: theory Jiyugaoka store
Oki Sato designs all theory flagship stores worldwide.Photo: theory London store
Oki Sato designs all theory flagship stores worldwide.Photo: theory London store
Oki Sato designs all theory flagship stores worldwide.Photo: theory Paris store
Oki Sato designs all theory flagship stores worldwide.Photo: theory Paris store
Oki Sato designs all theory flagship stores worldwide.Photo: theory Paris store
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nendo's Oki Sato on the BMW 3 Series Gran Turismo | BMW Gallery

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