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Maximum UV Protection with a High SPF Value

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Maximum UV Protection with a High SPF Value

<strong>Dior</strong><br /><br />This new UV protection, available in a natural "Translucent" and a bright, shimmering "Pearly White," addresses not only UV damage as a cause of excess melanin production, but also the rapid changes in indoor and outdoor temperatures and humidity that are deeply related to melanin formation. Formulated with "Ectoin," an amino acid known for its excellent moisture-retention capabilities, it targets three factors that compromise skin clarity: UV rays, temperature fluctuations, and humidity changes.<br /><br />Snow Whitening UV Protection 50<br />[40mL] SPF50 / PA+++ ¥6,615 each<br /><br />Parfums Christian Dior<br />Tel. 03-3239-0618<br />www.dior.com/beauty/jpn/ja

<strong>LANCÔME</strong><br /><br />The iconic "UV Expert" has been further enhanced, now achieving the highest PA rating, "PA++++." In addition to the "Mexoryl SX" and "Mexoryl XL" filters that provide long-lasting protection against UVA and UVB rays, the "Pure Screen Complex" and new "Moringa Extract" block damage from atmospheric pollution. This product protects the skin at a genetic level, thoroughly defending your fair complexion from this summer's intense sun.<br /><br />UV Expert GN Shield 50 [30mL]<br />SPF50 / PA++++ ¥5,460<br /><br />Lancôme<br />Tel. 03-6911-8151<br />www.lancome.jp

<strong>CHANEL</strong><br /><br />This new sunscreen emulsion offers protection against UV rays, free radicals, and urban pollution, working both inside and outside the skin. Its combination of multiple UV filters blocks UVA and UVB rays, while its unique formula nurtures the microenvironment essential for maintaining healthy stem cells and protects DNA, which contains all the information necessary for biological growth and function. By strengthening the skin's internal barrier function, it powerfully addresses epidermal damage caused by UV rays.<br /><br />UV Essentiel Complete 50 [30mL]<br />SPF50 / PA+++ ¥6,300<br /><br />Chanel Customer Care Center<br />(Fragrances & Cosmetics)<br /><img src=

<strong>GUERLAIN</strong><br /><br />From Guerlain's pioneering whitening line, "Blanc de Perle," which has led the way in whitening care for nearly two centuries, comes a new sunscreen emulsion this spring. It activates the skin's natural defense functions and provides multi-faceted, layered protection from both internal and external factors. With a creamy, non-greasy, light texture that enhances the skin's radiance, it evens out skin tone and improves makeup application. It's truly an indispensable supporting actor.<br /><br />Blanc de Perle UV Shield SS [30mL]<br />SPF50+ / PA+++ ¥7,140<br /><br />Guerlain Customer Service<br /><img src=

<strong>YVES SAINT LAURENT</strong><br /><br />From the "Top Secrets" series, which reveals the beauty secrets hidden backstage that instantly transform models' skin, comes the ultimate UV protection with the highest PA rating, "PA++++." Resistant to sweat and sebum, it instantly smooths uneven skin tone and texture, creating flawless, radiant skin all day long. Once you experience its perfect finish, you won't be able to live without it!<br /><br />Top Secrets UV Protection Base 50<br />[30mL] SPF50 / PA++++ ¥5,775<br /><br />Yves Saint Laurent Beauté<br />Tel. 03-6911-8563<br />http://www.yslb.jp/

<strong>GIVENCHY</strong><br /><br />A new multi-protector has been launched, shielding the skin from all angles – not only UV rays but also pollution, dryness, and oxidation. It forms a thin veil on the surface to prevent the penetration of all external stimuli, while internally, the powerful action of vitamins C and E thoroughly eliminates oxidation and free radicals. Its lavender-tinted texture covers uneven skin tone, creating a naturally fair complexion as if you were born with it.<br /><br />DW10 UV Shield [30mL]<br />SPF50 / PA+++ ¥5,775<br /><br />Parfums Givenchy [LVMH Fragrance Brands]<br />Tel. 03-3264-3941<br />www.parfumsgivenchy.jp/

<strong>ADDICTION</strong><br /><br />Born from the pursuit of the "ideal" sunscreen, this new product is a foundation with a sunscreen concept. It combines sunscreen, primer, and foundation, making it a revolutionary item that handles all your base makeup needs in one. It thoroughly blocks UV rays while creating a smooth, fresh complexion, truly exceeding the ideal for busy modern women.<br /><br />Addiction Tinted Skin Protector (5 shades) [30mL] SPF50+ / PA+++ ¥4,725<br /><br />ADDICTION BEAUTY<br /><img src=

<strong>clé de peau BEAUTÉ</strong><br /><br />A highly anticipated sunscreen has arrived, offering not only UV protection but also thorough, cellular-level defense against UV-induced aging. Based on new insights from the proprietary "Brain Skin Theory," it was discovered that "skin becomes beautiful with red light." This formula incorporates "Red Light Permeating Powder," which allows only red light from sunlight to pass through. By utilizing sunlight, it further enhances the skin's barrier function, leading to beautiful skin.<br /><br />Crème Protection UV [50g]<br />SPF50 / PA++++ ¥9,450<br /><br />Shiseido International<br /><img src=

<strong>BOBBI BROWN</strong><br /><br />A new UV primer has been launched that not only effectively blocks UV rays but also actively cares for the skin. Laminaria Ochroleuca Extract (seaweed extract) protects cell membranes from UV damage, enhancing sunscreen efficacy. Kukui Nut Oil, Lavender Oil, and Geranium Oil provide nourishment and moisture while balancing sebum, maintaining a comfortable skin environment. Its special polymer spreads evenly and adheres firmly, ensuring excellent compatibility with subsequent foundation.<br /><br />Protective Face Base SPF 50 (PA+++) [50g] ¥5,355<br /><br />Bobbi Brown<br />Tel. 03-5251-3485<br />http://www.bobbibrown.co.jp

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<strong>MAKE UP FOR EVER</strong><br /><br />A new milky sunscreen cream that effectively guards the skin against harmful UVA and UVB rays. It's oil-free for comfort even during sticky seasons, with a light, non-heavy feel that spreads easily and blends into the skin, leaving it moisturized and soft. It's an ideal, gentle formula that also works perfectly as a makeup base. Its moisturizing ingredients, extracted from sunflower seeds, along with vitamin E, block environmental damage!<br /><br />UV Prime [30mL] SFP50 / PA+++ ¥4,725<br /><br />Make Up For Ever<br />Tel. 03-3263-9321<br />www.makeupforever.jp

<strong>IPSA</strong><br /><br />A new sunscreen emulsion has arrived, protecting the skin not only from UV rays but also from polluted air, including airborne dust, exhaust fumes, and cigarette smoke. Its new "Multi-Blocking Beauty Shield" technology blocks external damage on the skin's surface, achieving both perfect protection and sustained moisture. It powerfully protects the skin from all external damage while maintaining a smooth complexion, as if after skincare.<br /><br />Protector Sun Shield [30mL]<br />SPF50+ / PA++++ ¥2,625<br /><br />IPSA Customer Service<br /><img src=

<strong>HELENA RUBINSTEIN</strong><br /><br />Its protective filter, composed of highly photostable "Mexoryl SX" and "Mexoryl XL," blocks UVA and UVB rays, while suppressing active oxygen and irritants generated by UV rays and pollution. The proprietary "Mexoryl Lotus" complex, featuring "White Lotus Extract" with anti-inflammatory properties, soothes sun-induced skin damage and protects fair skin from UV rays. This pure white cream envelops the skin in a transparent veil, leading to lotus-like fair skin.<br /><br />Premium UV-AG 50 [30mL]<br />SPF50 / PA++++ ¥5,985<br /><br />Helena Rubinstein<br />Tel. 03-6911-8287<br />www.helenarubinstein.jp

<strong>shu uemura</strong><br /><br />This light, milky lotion is resistant to sweat and water, blending smoothly into the skin. Its two shields, "Mexoryl-SX" and "Mexoryl-XL," protect the skin from UVA and UVB rays. Corn extract and several other active ingredients protect skin cells from environmental stress, maintaining healthy skin that can repel even the midsummer sun, preserving its healthy beauty.<br /><br />UV Armor Sun Protector 50 Water Resistant [40mL]<br />SPF50 / PA+++ ¥5,250<br /><br />Shu Uemura<br />Tel. 03-6911-8560<br />www.shuuemura.jp

<strong>ANNA SUI COSMETICS</strong><br /><br />A new sunscreen cream with a refreshing texture, like skincare, has arrived. It combines clear sun-cut powder (UV scattering agent) coated with two types of easily blendable oils and four types of UV absorbers. This achieves a non-whitening, non-greasy, and smooth finish while providing strong protection against intense midsummer UV rays. With a soft-focus effect that conceals pores, it creates a translucent, radiant complexion.<br /><br />Anna Sui Face Protection Cream [30g]<br />SPF50+ / PA+++ ¥3,150<br /><br />Anna Sui Cosmetics<br /><img src=

<strong>Les Merveilleuses LADURÉE</strong><br /><br />This makeup base is reliable, providing excellent sun protection while keeping the skin moisturized and fresh for a long time. The secret to its serum-like, dewy finish lies in the inclusion of two types of water-soluble polymers that effectively hold hyaluronic acid and water. Its light, smooth, and comfortable texture, free from the powdery feel or stiffness often associated with sunscreens, makes it recommended for daily use.<br /><br />UV Protection Makeup Base [30mL]<br />SPF50+ / PA+++ ¥5,250<br /><br />Les Merveilleuses LADURÉE<br /><img src=

<strong>RMK</strong><br /><br />This water-based sunscreen feels so light you'll forget you're wearing it. It blends invisibly into the skin, providing UV protection without leaving a white cast that could interfere with makeup. It's also resistant to sweat and water, preventing makeup from smudging. With moisturizing ingredients like aloe, cucumber, chamomile, and loquat leaf extract, it gently cares for the skin, protecting it from UV rays comfortably all day long.<br /><br />RMK UV Face Protector [35g]<br />SPF43 / PA+++ ¥2,940<br /><br />RMK Division<br /><img src=

<strong>SUQQU</strong><br /><br />This water UV veil, formulated with skincare ingredients that impart firmness and radiance, blends refreshingly, locking in moisture while providing high UV protection of SPF 50 and PA++++. Its new "Deep Damage Barrier Technology" offers long-lasting protection not only from UVB rays, which cause sunburn, but also from UVA rays that cause deep-seated dark spots and loss of elasticity. It also effectively covers dullness and uneven skin tone, making it an indispensable partner.<br /><br />SUQQU Face Protector 50 [30g]<br />SPF50 / PA++++ ¥6,300<br /><br />SUQQU<br /><img src=

<strong>SOFINA beauté</strong><br /><br />A new UV milky lotion has been launched that powerfully blocks UVA rays, which damage the deeper layers of the skin and cause loss of firmness and elasticity. It achieves the highest PA classification, "PA++++." While thoroughly protecting the skin from intense UV rays, it has a very light feel. It's formulated with ceramide care ingredients that hydrate the skin and keep it dewy until evening, and serum ingredients that provide plump firmness to the eye and mouth areas. It also functions as a makeup base, so after lotion, this one product is all you need!<br /><br />UV Milky Lotion [32mL] SPF50+ / PA++++ ¥2,940 (Editor's research)<br /><br />Kao Sofina<br /><img src=

<strong>AYURA</strong><br /><br />Lack of skin clarity caused by stress, lack of sleep, and other factors... Skin can become dull not only from sun exposure but also from uneven texture. Ayura's sunscreen serum addresses this "dullness" while blocking UV rays. Its water-based formula leaves the skin smooth and moisturized without any white cast or stickiness. By preventing free radicals and circulating water within the skin, it leads to refined, fair skin.<br /><br />Ayura Well Balance Day Protect Essence 43 [35mL] SPF43 / PA+++ ¥3,360<br /><br />Ayura Communication Studio<br /><img src=

<strong>naturaglace</strong><br /><br />This new sunscreen base, formulated with moisturizing natural, domestically grown, pesticide-free aloe vera leaf water and three organic plant extracts, protects the skin while providing skincare. Made entirely from natural ingredients, it can be easily removed with soap. Additionally, thanks to the action of "Lutein" extracted from marigolds, it blocks blue light, which is said to affect the skin similarly to UVA and UVB rays. It's not just gentle; it's a powerful performer.<br /><br />UV Base Milk [30mL] (Released April 20)<br />SPF43 / PA++ ¥2,940<br /><br />Nature's Way<br /><img src=

<strong>LISSAGE</strong><br /><br />This waterproof sunscreen is perfect for active scenes, being resistant to water, sweat, and sebum, yet easily removed with facial cleanser or body soap. Its unique moisturizing ingredients, including Collagen Maintenance System components, Vitamin E derivatives, St. John's Wort extract, and olive leaf extract, block dryness and UV damage from within the skin. Its refreshing and light texture, with a relaxing scent from natural essential oils, is also a plus.<br /><br />Lissage Sun Protector UV [50mL]<br />SPF50+ / PA+++ ¥3,150<br /><br />LISSAGE<br /><img src=

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The Ultimate UV Protection with High SPF