BEAMS | Triple Collaboration Collection "COCA-COLA × HUMAN MADE × BEAMS" Collection Gallery - Web Magazine OPENERS

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BEAMS | Triple Collaboration Collection "COCA-COLA × HUMAN MADE × BEAMS" Collection Gallery
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BEAMS | Triple Collaboration Collection "COCA-COLA × HUMAN MADE × BEAMS" Collection Gallery

<strong>BEAMS｜BEAMS</strong> The “COCA-COLA×HUMAN MADE×BEAMS” collection. This shop coat, inspired by the construction of pre-war workwear, features a logo from the same era. The fabric is an original herringbone, recreated as closely as possible to 1910s methods, historically worn by “Coca-Cola” salesmen. To capture the vintage “slouch” of period embroidery, a simple, 1910s “Coca-Cola” logo was chosen. The embroidery is not computer-controlled but uses a hand-cranked machine for a unique, uneven chain stitch, creating a distinctive texture with varying levels of relief. While shop coats were originally work garments, the sizing has been subtly adjusted to allow for styling like a balmacaan coat, without compromising its rugged image. Shop coat ¥51,240
<strong>BEAMS｜BEAMS</strong> The “COCA-COLA×HUMAN MADE×BEAMS” collection. Details like the chin strap and watch pocket are inspired by pre-war designs. This coverall, featuring pre-war workwear details, evokes the image of railroad engineers who transported “Coca-Cola” across the nation. Coverall jacket ¥44,940
<strong>BEAMS｜BEAMS</strong> The “COCA-COLA×HUMAN MADE×BEAMS” collection. This work shirt features designs like asymmetrical pockets, inspired by 1940s styles. The stitched pocket details are a signature “HUMAN MADE” touch. The stitch count, seam width, and length are faithfully reproduced from vintage work shirts. Work shirt ¥34,440
<strong>BEAMS｜BEAMS</strong> The “COCA-COLA×HUMAN MADE×BEAMS” collection. These shorts incorporate the construction of early 1900s jodhpurs. The sewing details echo the taste of jodhpurs from that era. While the silhouette, generously wide from thigh to hem and then tapering, is a modern interpretation, the sewing specifications and details follow early 20th-century jodhpurs. Shorts ¥20,790
<strong>BEAMS｜BEAMS</strong> The “COCA-COLA×HUMAN MADE×BEAMS” collection. Created with pre-war details from the early days of cotton sweatshirts. Using fabric from a rare loopwheel machine, the sewing is done with American inch-size machines, resulting in inch-standard stitch counts and seam widths. The single-thread fabric, with the airy texture of loopwheeling, will skew with washing, creating unique distortions in the print. To replicate the handmade feel of the era’s spray flock printing, a simple, classic 1910s “Coca-Cola” logo was chosen. Sweatshirt ¥18,690
<strong>BEAMS｜BEAMS</strong> The “COCA-COLA×HUMAN MADE×BEAMS” collection. The classic “HUMAN MADE” T-shirt, featuring a slub yarn body inspired by 1940s T-shirts, is printed with a soaked-in print of a classic, pop-art logo from the 1930s-40s. The fabric’s unique texture, with visible horizontal streaks, is achieved not by computer-controlled slub yarn but by creating natural irregularities. These irregularities are further enhanced when printing vintage designs on this body. The neckline stretches to achieve a naturally worn-in look, and to prevent excessive stretching, the ribbing is sewn with a stepped finish. T-shirt ¥8,190
<strong>BEAMS｜BEAMS</strong> The “COCA-COLA×HUMAN MADE×BEAMS” collection. T-shirt ¥8,190
<strong>BEAMS｜BEAMS</strong> The “COCA-COLA×HUMAN MADE×BEAMS” collection. T-shirt ¥8,190
<strong>BEAMS｜BEAMS</strong> The “COCA-COLA×HUMAN MADE×BEAMS” collection. T-shirt ¥8,190
<strong>BEAMS｜BEAMS</strong> The “COCA-COLA×HUMAN MADE×BEAMS” collection. Inspired by the railroad engineers who transported “Coca-Cola” across America. Railroad cap ¥10,290
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BEAMS | Triple Collaboration Collection: “COCA-COLA×HUMAN MADE×BEAMS” Gallery

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