ROLEX: What are the Three Themes They Champion?
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ROLEX: What are the Three Themes They Champion?

"Innovation," "Evolution and Tradition," and "Creativity"—these are the three themes Rolex championed this year. The brand unveiled a wide selection of new models within the Oyster collection.<br /><br />Among these, the Sky-Dweller was presented under the theme of "Innovation." It excels in legibility and operability, and features a dual time zone display. Incorporating five newly acquired patents, it utilizes a total of fourteen patented technologies.<br /><br /><strong>Oyster Perpetual Sky-Dweller</strong><br />¥4,851,000 (estimated price / scheduled for autumn release)<br />Self-winding, 42mm diameter, WG case<br /><br />Rolex Japan<br />Tel. 03-3216-5671
Equipped with the new Caliber 9001, a Swiss certified chronometer independently developed and manufactured by Rolex.<br /><br /><strong>Oyster Perpetual Sky-Dweller</strong><br />¥3,927,000 (estimated price / scheduled for autumn release)<br />Self-winding, 42mm diameter, Everose gold case<br /><br />Rolex Japan<br />Tel. 03-3216-5671
The "Oyster Perpetual Cosmograph Daytona," a traditional chronograph with overwhelming recognition since its launch in 1963. This year, a model featuring a vibrant rainbow of sapphires was unveiled.<br /><br /><strong>Oyster Perpetual<br />Cosmograph Daytona</strong><br />¥8,610,000 (estimated price / release date undecided)<br />Self-winding, 40mm diameter, YG case × diamonds × sapphires<br /><br />Rolex Japan<br />Tel. 03-3216-5671
The "Oyster Perpetual Datejust," exuding elegance and femininity. It masterfully blends the beauty of Everose gold and diamonds with Rolex's renowned precision, robustness, and reliability.<br /><br /><strong>Oyster Perpetual Datejust</strong><br />¥7,560,000 (estimated price / scheduled for summer release)<br />Self-winding, 36mm diameter, Everose gold case, bezel set with 60 baguette-cut diamonds, edges set with 120 brilliant-cut diamonds<br /><br />Rolex Japan<br />Tel. 03-3216-5671

What are the Three Themes Championed by Rolex?