adidas | Toshio Matsuura Orders Personalised "mi adidas" Shoes, Gallery
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adidas | Toshio Matsuura Orders Personalised "mi adidas" Shoes, Gallery

Toshio Matsuura Orders Personalized "mi adidas" Shoes!<br/><br/>DJ Toshio Matsuura will compete in the "Tokyo Marathon 2012" on Sunday, February 26th. This marks his first full marathon, and he's determined to be in peak condition. To support him on his 42.195km journey, he visited the "adidas Performance Center Shibuya" in search of the perfect pair of shoes. Here, he ordered a pair of personalized "mi adidas" shoes. What will Toshio Matsuura's custom creation look like?
Toshio Matsuura Orders Personalized "mi adidas" Shoes!<br/><br/>What is "mi adidas"?<br/>Choose from a wide range of models, from running shoes and "adiPower Predator" football spikes to classic sneakers like "Stan Smith." You can then customize the colors of each part. Of course, you can also select different sizes for each foot, creating a truly one-of-a-kind shoe in both design and fit.
Toshio Matsuura Orders Personalized "mi adidas" Shoes!<br/><br/>STEP 1: Select Your Base Model<br/>Choose from several specialized models across seven sports categories: golf, tennis, football, basketball, outdoor, training, and running. Consult with our expert staff to select the model that best suits your purpose and skill level.
Toshio Matsuura Orders Personalized "mi adidas" Shoes!<br/><br/>STEP 2: Determine Your Size<br/>First, your foot's shape is precisely measured using a machine. It's a simple process: just place your foot in the specialized equipment and wait a moment. While size is primarily determined by length and width measurements, it's natural for feet to differ in size. "mi adidas" allows you to select different lengths for each foot, and choose from three width options: "Wide," "Medium," and "Nano" – a key feature.
Toshio Matsuura Orders Personalized "mi adidas" Shoes!<br/><br/>STEP 2: Determine Your Size<br/>First, your foot's shape is precisely measured using a machine. It's a simple process: just place your foot in the specialized equipment and wait a moment. While size is primarily determined by length and width measurements, it's natural for feet to differ in size. "mi adidas" allows you to select different lengths for each foot, and choose from three width options: "Wide," "Medium," and "Nano" – a key feature.
Toshio Matsuura Orders Personalized "mi adidas" Shoes!<br/><br/>STEP 2: Determine Your Size<br/>First, your foot's shape is precisely measured using a machine. It's a simple process: just place your foot in the specialized equipment and wait a moment. While size is primarily determined by length and width measurements, it's natural for feet to differ in size. "mi adidas" allows you to select different lengths for each foot, and choose from three width options: "Wide," "Medium," and "Nano" – a key feature.
Toshio Matsuura Orders Personalized "mi adidas" Shoes!<br/><br/>STEP 2: Determine Your Size<br/>The fitting shoes used are commonly known as "silver shoes." This is because the silver color makes it easy to see fabric wrinkles that occur with movement and how the shoe fits your foot.
Toshio Matsuura Orders Personalized "mi adidas" Shoes!<br/><br/>STEP 2: Determine Your Size<br/>The fitting shoes used are commonly known as "silver shoes." This is because the silver color makes it easy to see fabric wrinkles that occur with movement and how the shoe fits your foot.
Toshio Matsuura Orders Personalized "mi adidas" Shoes!<br/><br/>STEP 2: Determine Your Size<br/>Once you've narrowed down the size, the final step is fitting. The amount of extra space varies depending on the shoe's last (mold), so you'll need to try them on, move around, and feel them with your hands, working closely with the expert staff for a thorough fitting.
Toshio Matsuura Orders Personalized "mi adidas" Shoes!<br/><br/>STEP 3: Select Features<br/>There are three features to choose from. First, select the fabric: either breathable summer mesh or insulating winter mesh. Summer mesh is recommended for daily runners to prevent stuffiness, while winter mesh is ideal for walkers to keep feet warm.
Toshio Matsuura Orders Personalized "mi adidas" Shoes!<br/><br/>STEP 3: Select Features<br/>Next, choose whether to include padding for heel support. For the insoles, you can select from three options: a thin type prioritizing lightness, a thick type with cushioning, or a medium thickness in between. Matsuura was recommended to use a thick, cushioned insole to reduce impact on his feet, along with a firm "Promoderator" material underneath. This firm material not only reduces knee strain but also balances the foot, supporting smoother weight transfer.
Toshio Matsuura Orders Personalized "mi adidas" Shoes!<br/><br/>STEP 4: Design Arrangement<br/>Now, it's time to arrange the design online! While changing colors is easy with a single click, customers often spend over an hour here, making it the most time-consuming step. All created designs can be saved, allowing you to create several options before making your final choice. Available colors vary by model and part, but the selection is quite extensive. You can also make detailed adjustments, such as changing only the color of the trim on the iconic adidas three stripes.
Toshio Matsuura Orders Personalized "mi adidas" Shoes!<br/><br/>STEP 4: Design Arrangement<br/>Now, it's time to arrange the design online! While changing colors is easy with a single click, customers often spend over an hour here, making it the most time-consuming step. All created designs can be saved, allowing you to create several options before making your final choice. Available colors vary by model and part, but the selection is quite extensive. You can also make detailed adjustments, such as changing only the color of the trim on the iconic adidas three stripes.
Toshio Matsuura Orders Personalized "mi adidas" Shoes!<br/><br/>STEP 4: Design Arrangement<br/>Now, it's time to arrange the design online! While changing colors is easy with a single click, customers often spend over an hour here, making it the most time-consuming step. All created designs can be saved, allowing you to create several options before making your final choice. Available colors vary by model and part, but the selection is quite extensive. You can also make detailed adjustments, such as changing only the color of the trim on the iconic adidas three stripes.
Toshio Matsuura Orders Personalized "mi adidas" Shoes!<br/><br/>STEP 4: Design Arrangement<br/>Matsuura chose the "adiSN Sequence4 M," a model with many customizable parts. He opted for an all-black design, which took less than 10 minutes. Indeed, all-black running shoes are rare, and Matsuura had been searching for them. He found them.
Toshio Matsuura Orders Personalized "mi adidas" Shoes!<br/><br/>STEP 4: Design Arrangement<br/>Next, register the message to be embroidered on the heel. You can add up to 10 alphanumeric characters, such as names, initials, dates (like birthdays or race days), or target times. Matsuura chose to embroider "20120226," based on the Tokyo Marathon date. This message will serve as a personal motivator until the race and a cherished memento afterward. Even just 10 characters can give the shoes special meaning.
Toshio Matsuura Orders Personalized "mi adidas" Shoes!<br/><br/>STEP 4: Design Arrangement<br/>You can also decorate the front shoelaces with accessory parts featuring national flags. These accessories are removable, allowing you to change the look according to your mood or the occasion.
Toshio Matsuura Orders Personalized "mi adidas" Shoes!<br/><br/>STEP 5: "mi adidas" Arrives!<br/>Three weeks after ordering, the completed "mi adidas" shoes arrived. Trying them on, Matsuura commented, "I arranged the design on screen, so there are some subtle differences in nuance now that they're three-dimensional, but they're almost exactly as I imagined. Seeing the numbers embroidered on the back (the marathon date) makes me feel determined. And the fit is overwhelmingly different. My feet have different sizes and shapes, so I've never had shoes fit this well before! I might need to get used to them because they fit so perfectly (laughs)." He seems satisfied with the result.
Toshio Matsuura Orders Personalized "mi adidas" Shoes!<br/><br/>STEP 5: "mi adidas" Arrives!<br/>Three weeks after ordering, the completed "mi adidas" shoes arrived. Trying them on, Matsuura commented, "I arranged the design on screen, so there are some subtle differences in nuance now that they're three-dimensional, but they're almost exactly as I imagined. Seeing the numbers embroidered on the back (the marathon date) makes me feel determined. And the fit is overwhelmingly different. My feet have different sizes and shapes, so I've never had shoes fit this well before! I might need to get used to them because they fit so perfectly (laughs)." He seems satisfied with the result.
Toshio Matsuura Orders Personalized "mi adidas" Shoes!<br/><br/>STEP 5: "mi adidas" Arrives!<br/>Three weeks after ordering, the completed "mi adidas" shoes arrived. Trying them on, Matsuura commented, "I arranged the design on screen, so there are some subtle differences in nuance now that they're three-dimensional, but they're almost exactly as I imagined. Seeing the numbers embroidered on the back (the marathon date) makes me feel determined. And the fit is overwhelmingly different. My feet have different sizes and shapes, so I've never had shoes fit this well before! I might need to get used to them because they fit so perfectly (laughs)." He seems satisfied with the result.

adidas | Toshio Matsuura Orders Personalized "mi adidas" Shoes: Gallery

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