Max Mara 60th Anniversary "Coats!" Exhibition Detailed Report | Max Mara - Web Magazine OPENERS

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Max Mara 60th Anniversary "Coats!" Exhibition Detailed Report | Max Mara
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Max Mara 60th Anniversary "Coats!" Exhibition Detailed Report | Max Mara

<strong>MaxMara</strong> The "Coats! MaxMara, 60 Years of Italian Fashion" exhibition was held at the State Historical Museum of Moscow. From left: Luigi Maramotti (Chairman of MaxMara s.r.l.), Aleksey Livinkin (Director of the State Historical Museum of Moscow), Adelheid Rasche (Curator at the National Museums in Berlin). From the press conference.
<strong>MaxMara</strong> The exhibition space. Studio Migliore + Servetto Architects designed the spatial concept.
<strong>MaxMara</strong> Artworks inspired by the "101801" camel coat by contemporary artists were exhibited.
<strong>MaxMara</strong> Representative works and sketches of coats by famous designers throughout history were displayed at the State Historical Museum of Moscow.
<strong>MaxMara</strong> Numerous coats from the 1950s onwards were displayed in the exhibition hall.
<strong>MaxMara</strong> Exterior view of the State Historical Museum of Moscow, where "Coats! MaxMara, 60 Years of Italian Fashion" was held. It exudes a sense of history.
<strong>MaxMara</strong> From left: Luigi Maramotti (Chairman of MaxMara s.r.l.), Maria Ludovica Maramotti (Chairwoman of Manifatture del Nord s.r.l.), Ignazio Maramotti (Chairman of MaxMara Fashion Group s.r.l.)
<strong>MaxMara</strong> Many celebrities attended the opening. From left: Russian fashion designer Vika Gazinskaya; Belarusian supermodel Marina Linchuk and Salvatore Maral; Lithuanian actress Ingeborga Dapkūnaitė and Nicola Maramotti; Moscow-born TV presenter Yulia Badoeva.
<strong>MaxMara</strong> From left: Vlad Lisovets, Nicola Maramotti and artist Valery Katsuba, Yana Churikova, Laura Duselya and Miroslava Duma.
<strong>MaxMara</strong> From left: Maria Shukshina, Olesya Sudilovskaya, Evelina Khromchenko, Anastasia Zavorotnyuk, Svetlana Khodchenkova.
<strong>MaxMara</strong> The venue during the gala dinner held at the "House of the Writer."
<strong>MaxMara</strong> From left: Marina Linchuk, Maria Giulia Maramotti, Anna Zeta, Giorgio Guidotti (President of MaxMara Worldwide Communication & PR).
<strong>MaxMara</strong> From left: Nicola Maramotti and Ignazio Maramotti, Ico Migliore who handled the design and spatial production, and Laura Lusuardi, MaxMara Fashion Director.
<strong>MaxMara</strong> Left: A surprise performance by a Ukrainian folk dance troupe livened up the guests at the beginning of the gala party. Right: The dinner.
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MaxMara's 60th Anniversary "Coats!" Exhibition: A Detailed Report | MaxMara

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