The 42nd Tokyo Motor Show 2011 | Honda - Photo Impression | HONDA
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The 42nd Tokyo Motor Show 2011 | Honda - Photo Impression | HONDA

<strong>HONDA | Honda<br><br>The 42nd Tokyo Motor Show 2011</strong><h2>Crafting Cars That Feel Right</h2>Honda, boasting the largest booth of any single brand, presented both motorcycles and automobiles. Their unique conference focused almost entirely on natural energy generation, the electrification of mobility, and reducing environmental impact. President Takanobu Ito began by referencing Honda's triple crown victory in MotoGP, reaffirming that motorcycles are Honda's origin and that the joy of movement is paramount for vehicles. He then stressed the simultaneous need to achieve a rich and sustainable society. The current answers to this ideal are the electric sports bike "RC-E," inspired by the classic racing bike RC, and the "EV STER," a two-seater small EV sports car unveiled shortly after. The "MICRO COMMUTER CONCEPT" is a city commuter that fuses two- and four-wheeled concepts, featuring a small electric motorcycle, the "MOTOR COMPO," housed beside the driver's seat. The plug-in hybrid vehicle "AC-X" was also introduced.

Beyond concept cars, Honda plans to introduce the "FIT-EV" as a lease vehicle for corporations and government agencies in the summer of 2012, and sequentially launch the "N BOX" series of mini-vans in the spring of 2012. The SUV "CR-V" will be available not only with a 2.4-liter engine but also with a 2-liter model for the Japanese market.

Honda is highly committed to shifting towards natural energy, exemplified by its mega-solar initiatives. The company aims for zero environmental impact in all its activities, from driving and the electricity used for operation to its factory equipped with a 2.6-megawatt solar power generation facility.

The conference concluded with the appearance of the new ASIMO, who handed President Ito a drink. Its movements were so organic it was hard to believe it wasn't alive.


Photos by Masayuki Arakawa


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<strong>HONDA EV STER</strong>
<strong>HONDA EV STER</strong>
<strong>HONDA EV STER</strong>
<strong>HONDA EV STER</strong>
<strong>HONDA EV STER</strong>
<strong>HONDA EV STER</strong>
<strong>HONDA MICRO COMMUTER CONCEPT</strong>
<strong>HONDA MICRO COMMUTER CONCEPT</strong>
<strong>HONDA MICRO COMMUTER CONCEPT</strong>
<strong>HONDA MICRO COMMUTER CONCEPT</strong>
<strong>HONDA MOTOR COMPO</strong>
<strong>HONDA MOTOR COMPO</strong>
<strong>HONDA AC-X</strong>
<strong>HONDA Fit EV</strong>
<strong>HONDA Fit EV</strong>
<strong>HONDA N BOX Concept</strong>
<strong>HONDA N BOX Concept</strong>

The 42nd Tokyo Motor Show 2011 | Honda - Photo Impression | HONDA