The 42nd Tokyo Motor Show 2011 | Toyota - Photo Impression | TOYOTA
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The 42nd Tokyo Motor Show 2011 | Toyota - Photo Impression | TOYOTA

<strong>TOYOTA | Toyota<br><br>The 42nd Tokyo Motor Show 2011</strong><h2>FUN TO DRIVE AGAIN</h2>At the Toyota booth, President Akio Toyoda took the stage. The company's corporate slogan from the mid-80s, "FUN TO DRIVE," was revived under the banner "FUN TO DRIVE AGAIN." The next-generation lineup was complete with a plug-in hybrid Prius PHV, an electric vehicle FT-EV III, and a hydrogen fuel-cell vehicle FCV-R, demonstrating Toyota's readiness to meet diverse customer needs.

Naturally, the FR sports car 86 (Hachi-Roku), jointly developed with Subaru, also made an appearance. Its adoption of a boxer engine achieved an overwhelmingly low center of gravity, making it a vehicle that allows drivers to truly feel the joy of driving.

He also spoke about Toyota's social responsibility, stating, "We are not withdrawing from Tohoku or Thailand; we are here for the local people. The true Doraemon, who uses future tools to save friends in need, is found on the manufacturing floor."


Text by Masayuki Matsuo
Photos by Masayuki Arakawa
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<strong>TOYOTA FT-EV III | Toyota FT-EV III</strong>
<strong>TOYOTA FT-EV III | Toyota FT-EV III</strong>
<strong>TOYOTA FT-EV III | Toyota FT-EV III</strong>
<strong>TOYOTA FCV-R | Toyota FCV-R</strong>
<strong>TOYOTA FCV-R | Toyota FCV-R</strong>
<strong>TOYOTA FCV-R | Toyota FCV-R</strong>
<strong>TOYOTA PRIUS Plug-in Hybrid | Toyota Prius Plug-in Hybrid</strong>
<strong>TOYOTA PRIUS Plug-in Hybrid | Toyota Prius Plug-in Hybrid</strong>
<strong>TOYOTA PRIUS Plug-in Hybrid | Toyota Prius Plug-in Hybrid</strong>
<strong>TOYOTA FUN Vii | Toyota FUN Vii</strong>
<strong>TOYOTA FUN Vii | Toyota FUN Vii</strong>
<strong>TOYOTA FUN Vii | Toyota FUN Vii</strong>
<strong>TOYOTA FUN Vii | Toyota FUN Vii</strong>
<strong>TOYOTA AQUA | Toyota Aqua</strong>
<strong>TOYOTA AQUA | Toyota Aqua</strong>
<strong>TOYOTA 86 | Toyota 86</strong>
<strong>TOYOTA GRMN SPORTS HYBRID Concept II | Toyota GRMN Sports Hybrid Concept II</strong>

The 42nd Tokyo Motor Show 2011 | Toyota - Photo Impression | TOYOTA