At the MINI conference, BMW prominently introduced the "MINI Coupé," the fifth member of the MINI family. It transcends its class, emphasizing MINI's unique and cute character.

Beyond the "Coupé," the booth also featured the premium-segment Sports Activity Coupé concept car, the "MINI Paceman Concept," and the current four-door model "MINI Countryman" which served as the basis for the "Paceman Concept." The walls displayed the "Countryman's" unique audio system that syncs with iPod. Furthermore, on the second floor was the "MINI John Cooper Works" equipped with a twin-scroll turbo engine.