The 42nd Tokyo Motor Show 2011 | Audi - Photo Impression
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The 42nd Tokyo Motor Show 2011 | Audi - Photo Impression

Expanding the Model Range in the Compact ClassAudi, whose Chairman of the Board Rupert Stadler, visiting Japan with Volkswagen Group Chairman Martin Winterkorn, personally took the stage at the press conference to emphasize the importance of the Japanese market. At the opening, Nadeshiko Japan players Azusa Iwashimizu and Homare Sawa unveiled an A1 painted in 'Samurai Blue,' and Japan national team coach Zaccheroni was invited as a guest, showcasing Audi's strong affinity with soccer through an entertaining presentation.

The company, which anticipates selling 20,000 units in the Japanese market this fiscal year, aims to increase sales to 40,000 units by 2020 and become the top premium brand in Japan, as stated by Chairman Stadler in his speech. One of the key strategies for achieving this is the addition of theA1 Sportback, which will join the current A1 lineup that accounts for 25 percent of Audi's sales in Japan. This model made its world premiere at the Audi booth as the main attraction.

This year,A6,A7,A8, Audi has rapidly introduced new models in the upper class. By also expanding its model variations in the compact class, the company is steadily building a solid foundation as a premium brand with a full lineup.

Photos by Masayukiarakawa


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Right: Azusa Iwashimizu, Left: Homare Sawa
Right: Azusa Iwashimizu, Left: Homare Sawa

The 42nd Tokyo Motor Show 2011: Audi Photo Impression