THREE | Food Artist Ayako Suwa on the Appeal of "Hand & Arm Cream AC" Gallery
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THREE | Food Artist Ayako Suwa on the Appeal of "Hand & Arm Cream AC" Gallery

<strong>THREE | Food Artist Ayako Suwa on the Power of Plants to Resonate with the Five Senses</strong> Ayako Suwa, an artist who advocates for a new concept of food as a "food artist." Her performances, which have astonished and been acclaimed worldwide, are held not in restaurants but in art spaces such as museums in Japan. She continues to present works that explore the fundamentals of the act of "eating" and inspire the instincts of those who experience them.
<strong>THREE | Food Artist Ayako Suwa on the Power of Plants to Resonate with the Five Senses</strong> "Guerilla RestaurantSuwa's food performance begins with staff in fantastical costumes serving dishes to seated guests at a long banquet table draped with white cloths. "
<strong>THREE | Food Artist Ayako Suwa on the Power of Plants to Resonate with the Five Senses</strong> "Guerilla Restaurant"Just as food disappears from the mouth once it's chewed and swallowed, this space also vanishes once the performance ends." This is the origin of the name for Suwa's food performance, "Guerilla Restaurant." "
<strong>THREE | Food Artist Ayako Suwa on the Power of Plants to Resonate with the Five Senses</strong> "Guerilla restaurant for 111 Tongues" at TripleOne Somerset Singapore 2011 In addition to her own performances, she also produces parties and other events for corporations, utilizing her food performances. Her tagline, "Delivering the concept to your stomach," is not merely a nuanced catchphrase.
<strong>THREE | Food Artist Ayako Suwa on the Power of Plants to Resonate with the Five Senses</strong> "Guerilla restaurant for 111 Tongues" at TripleOne Somerset Singapore 2011 "I perform not just to entertain guests, but to allow them to experience the concept the host wishes to convey through the act of eating. It is a special culinary expression that exists only in that time and place."
<strong>THREE | Food Artist Ayako Suwa on the Power of Plants to Resonate with the Five Senses</strong> "Guerilla restaurant for 111 Tongues" at TripleOne Somerset Singapore 2011 "I am not a chef. I want to convey something to people through the medium of food. Traditional meals are primarily evaluated based on taste, satisfaction of hunger, or nutritional value. However, I believe that eating with all five senses offers discoveries beyond mere deliciousness."
<strong>THREE | Food Artist Ayako Suwa on the Power of Plants to Resonate with the Five Senses</strong> Suwa, who believes food has potential beyond simply satisfying hunger, has a keen interest in vegetables and fruits as edible plants. "The colors, shapes, aromas, textures, and the world surrounding their seeds—from the stage of green fruit to when they eventually ripen, wither, and fall to the ground—undergo incredibly diverse transformations. It's as if I'm seeing a universe within a single small fruit, and I'm drawn to the dynamism of life it conveys."
<strong>THREE | Food Artist Ayako Suwa on the Power of Plants to Resonate with the Five Senses</strong> Suwa often uses fresh vegetables and fruits in her creations. As she works frequently with water, she pays more attention to hand care than the average person. She reportedly carries two types of hand cream with her at all times.
<strong>THREE | Food Artist Ayako Suwa on the Power of Plants to Resonate with the Five Senses</strong> "One is chosen purely for its moisturizing properties. I use it after creating or after bathing to ensure my hands don't become rough. The other is for moments of refreshment, like during breaks or when I'm at a cafe, a cream whose fragrance can lift my mood. Hand care is such an easy way to change one's state of mind."
<strong>THREE | Food Artist Ayako Suwa on the Power of Plants to Resonate with the Five Senses</strong> "The biggest revelation with THREE's Hand & Arm Cream AC was the arm care. When I actually used it, I realized just how much I use my hands. Being mindful of my arms as well seems to sharpen my senses."
<strong>THREE | Food Artist Ayako Suwa on the Power of Plants to Resonate with the Five Senses</strong> Suwa, who wants people to instinctively savor food with their senses, first considers the concept and story, then the ingredients to express them. "I try to identify and bring out the potential within fresh ingredients. If the ingredient has power, it resonates directly with the five senses." The THREE Hand & Arm Cream AC also shares a connection with Suwa's philosophy in its ability to fully utilize the freshness and characteristics of its ingredients.
<strong>THREE | Food Artist Ayako Suwa on the Power of Plants to Resonate with the Five Senses</strong> From left: "A lingering regret and even anger-inducing taste," "A taste of fear and anxiety slowly mingling." Three years after starting "Guerilla Restaurant," Suwa presents a performance course of works titled "Tastes of Emotion Experienced Through Senses," themed around the spectrum of human emotions.
<strong>THREE | Food Artist Ayako Suwa on the Power of Plants to Resonate with the Five Senses</strong> From left: "A taste of embarrassment and joy slowly turning into pleasure," "A taste of happiness, followed by a bittersweet aftertaste." "If the visual, aroma, presentation, and surrounding environment of food all contribute to the impulse to 'eat,' then food that stimulates all five senses can lead to the evolution of human curiosity and desire."
<strong>THREE | Food Artist Ayako Suwa on the Power of Plants to Resonate with the Five Senses</strong> "Overseas, people who have experienced my 'Tastes of Emotion' often express surprise at the nuanced range of emotional expression in Japan. Perhaps this is unique to the Japanese people's delicate sensibilities. I believe this hand cream would also resonate with Japanese people of refined taste. It feels as though it speaks to the core of Japanese identity."
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THREE | Food Artist Ayako Suwa on the Appeal of "Hand & Arm Cream AC" Gallery

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