Frankfurt On-Site Report Vol. 10! Photo Impression - Lotus - Web Magazine OPENERS

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Frankfurt On-Site Report Vol. 10! Photo Impression - Lotus
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Frankfurt On-Site Report Vol. 10! Photo Impression - Lotus

<strong>LOTUS | LOTUS<br><br>Frankfurt Motor Show 2011: On-Site Report Part 10 — Photo Impression</strong><h2>MORE LOTUS THAN EVER.</h2>Lotus, under CEO Dany Bahar who joined from Ferrari, has been undergoing bold transformations. This year, their stylish booth showcased numerous new models. Development of the new models, unveiled all at once as five units at last year's Paris Salon and poised to redefine the brand's identity, is reportedly progressing smoothly. Meanwhile, as evidenced by the new models introduced this time, renewed focus on the "small platform" models like the Elise and Exige will surely delight long-time Lotus fans. The slogan displayed at the booth read, "MORE LOTUS THAN EVER." This is a brand whose future direction is certainly worth watching.<br><br>Pictured is the Exige S, featuring a lightweight 1,080kg body powered by a 3.5-liter V6 engine producing 350ps. Its appearance has also been enhanced for greater presence. In the foreground is the Exige R-GT, adapted for the new R-GT class of the WRC (World Rally Championship).<br><br><div align=",Text and photos by Yasuhisa Shimashita
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<strong>LOTUS EVORA GTE | LOTUS EVORA GTE</strong> The Evora GTE features a body that has achieved a 105kg weight reduction through extensive use of carbon materials, housing a power unit with 444ps. Originally planned for 25 units, the production has been expanded due to 120 orders from China alone. It is scheduled to arrive in Japan within the year.
<strong>LOTUS EVORA S | LOTUS EVORA S</strong> The 2012 model Evora has undergone 143 updates, primarily addressing feedback regarding interior and exterior quality. The differences, such as the stitching in the cabin, were clearly apparent.
<strong>LOTUS ELISE S | LOTUS ELISE S</strong> The Elise S is equipped with a new engine producing 220ps. Of particular note is the addition of a 6-speed automatic transmission model for the Elise, operated by paddle shifters. The enduringly popular Elise appears to be receiving renewed emphasis.
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Frankfurt On-Site Report Part 10: Lotus Photo Impression

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