Frankfurt On-Site Report Part 5: Photo Impression – Jaguar
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Frankfurt On-Site Report Part 5: Photo Impression – Jaguar

<strong>Jaguar<br><br>Frankfurt Motor Show 2011: On-Site Report Part 5</strong><h2>Jaguar Unveils New Hybrid and a Surprise Brand Refresh</h2>Jaguar's stand held an unexpected surprise this time: a complete, unannounced change to its brand CI. The primary color is now Bordeaux, and all logo fonts have been updated. According to Global Brand Director A. Hallmark, the aim is "to align the brand image with the innovation represented by the current lineup." This signifies a shift towards a more modern British aesthetic, moving away from a dated, traditional British style.<br><br><div align=By Yasuhisa Shimashita
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<strong>JAGUAR C-X16</strong> The C-X16 is a production study for a two-seater sports car that could become the core of the Jaguar brand. Its market launch seems all but confirmed. Jaguar is aiming to position itself more clearly as a "sports car brand" than ever before.<br><br><a href=Jaguar C-X16 Details" title="01" data-src="/galleries/images/000/052/042/medium/5f3bc672-17a4-43c6-845e-e08796cb755b.jpg">
<strong>JAGUAR C-X16</strong> The C-X16 features an all-aluminum body measuring 4,435mm in length, powered by a 3.0-liter supercharged V6 engine producing 380ps, supplemented by a 95ps electric motor. It is expected to be priced between the Cayman S and the 911 Carrera.
<strong>JAGUAR C-X16</strong>
<strong>JAGUAR C-X16</strong>
<strong>JAGUAR C-X16</strong>
<strong>JAGUAR C-X16</strong> The cabin, described as 1+1 rather than a strict two-seater, emphasizes a sense of being enveloped. Pressing the "Push to Pass" button on the right thumb rest of the steering wheel activates the electric motor boost. The car is also capable of electric-only driving.
<strong>JAGUAR C-X16</strong>
<strong>JAGUAR C-X16</strong> The rear hatch opens via a side hinge, similar to the E-Type. This is, of course, a playful touch unique to a show car. The luggage space appears ample, capable of accommodating large suitcases. It's even said to be able to fit two golf bags.<br><br><div align=Click here for the Land Rover on-site report!
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Frankfurt Motor Show 2011: On-Site Report Part 5 - Jaguar Photo Impressions