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BALLY | Bally's Intimate and Stimulating Relationship with Art Gallery
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BALLY | Bally's Intimate and Stimulating Relationship with Art Gallery

<strong>BALLY｜バリー</strong> The "Bally Poster" advertising campaign began in the 1910s. This new approach, connecting art and advertising, was groundbreaking at the time.
<strong>BALLY｜バリー</strong> In 2010, Bally partnered with Art Basel and Art Basel Miami Beach, the world's largest art fairs. Collaborating with contemporary artist Philippe Decrauzat, they launched their first series, "BALLYLove."
<strong>BALLY｜バリー</strong> The artist for the second "BALLYLove" collaboration was Olaf Breuning, active in New York. He is a highly acclaimed emerging artist, known for major exhibitions such as Migros Museum (2007) and the Whitney Biennial (2008).
<strong>BALLY｜バリー</strong> Works by Olaf Breuning. Left: "Smoke Bombs," 2008. ©Metro Pictures. Center: "Small Brain Big Stomach," 2009. ©Metro Pictures. Right: "Sand Sculpture," 2008, as part of an art project at Art Basel Miami Beach.
<strong>BALLY｜バリー</strong> From Olaf Breuning's 2010 work "Marylin." The imagery from this piece connected with Bally's advertising posters, sparking the concept for the second installment of the "BALLYLove" project. Left: ©Nils Staerk. Right: ©Metro Pictures.
<strong>BALLY｜バリー</strong> The work that forms the basis of the second "BALLYLove" collection, unveiled in June at Art Basel's Collection Lounge. It features portraits of five models covered in white paint, accessorized with wigs, shoes, bags, and gloves made of masking tape.
<strong>BALLY｜バリー</strong> Items from the "BALLYLove" capsule collection are scheduled for release in March 2012 at major Bally flagship stores worldwide. Visitors can also look forward to unique in-store window installations by Breuning.

BALLY ｜ The Intimate and Stimulating Relationship Between Bally and Art: A Gallery

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