Milan Design Week 2018 Lexus Exhibition Report | Lexus Gallery
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June 20, 2018

Milan Design Week 2018 Lexus Exhibition Report | Lexus Gallery

Yoshihiro Sawa, President of Lexus International
Under the theme "BELIEVE IN LIMITLESS," an installation where the concept model "LF-1 Limitless" formed an image using light from a single source was unveiled.
Upon entering, the "CLEAR YOUR MIND" area featured an acoustic installation using sound devices to create sounds reminiscent of a car in motion.
Sota Ichikawa (left), head of dNA, who created "CO-", and Munetoshi Arai of Urban Laboratory hclab, who participated in this project.
Spiros Fotinos, Global Head of Brand Managing and Marketing at Lexus International, who also served as MC for the LEXUS DESIGN AWARD.
Proceeding from the entrance, a single thread hangs in front of a wall labeled "CLEAR YOUR MIND."
"CO-", an installation designed to shed existing concepts and unleash new senses.
A stool (rear) exhibited in the installation titled "BELIEVE IN LIMITLESS."
A LEXUS LC placed in front of "Cavalrezze" within the Leonardo da Vinci National Museum of Science and Technology in Milan.
In "PREPARE YOUR SENSES," an installation aiming to sharpen visitors' five senses through a culinary experience, guests could freely take bergamot-flavored lollipops.
Under the theme "BELIEVE IN LIMITLESS," an installation by Sota Ichikawa featured approximately 12,000 threads suspended from the ceiling, illuminated by light.
The lollipops in "PREPARE YOUR SENSES" were also arranged with calculations so that not a single one would fall into shadow from the single light source.
For Lexus's 2018 installation, bergamot was chosen as the signature aroma for its unique character and ability to harmonize with other scents, leading to the creation of the lollipops.
The lollipops for "PREPARE YOUR SENSES" were created by "ALTATTO," a trio of Milanese food coordinators.
The stools prepared for "BELIEVE IN LIMITLESS" were also designed so that not a single leg would fall into shadow.
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Milan Design Week 2018 Lexus Exhibition Report | Lexus Gallery

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