AXIS Gallery Presents "Continuous Design of Love" Exhibition
Gallery
October 18, 2015

AXIS Gallery Presents "Continuous Design of Love" Exhibition

<strong>AXIS Gallery</strong><br />'Love's Continuous Design' Exhibition
<strong>AXIS Gallery</strong><br />'Love's Continuous Design' Exhibition | Hisakazu Shimizu
<strong>AXIS Gallery</strong><br />'Love's Continuous Design' Exhibition | Fujifilm 'Cheki' | Redefining the joy of instant photography, the concept design for Cheki created a new photographic culture. Inspired by its status as a fashion item among global youth, studs—a classic icon in fashion—were incorporated. While the exterior might initially seem hesitant to hold, it offers a secure grip from any angle, with the studs simultaneously protecting the body and serving as a shutter button, creating an inherently functional design. Assuming productization, Fujifilm Design Center designed the packaging. Photo by AOKI Michinori
<strong>AXIS Gallery</strong><br />'Love's Continuous Design' Exhibition | Shiseido 'White Rose Natural' | Designed the bottle for the perfume 'White Rose Natural,' celebrating its 60th anniversary. Focusing on the thorns, rather than the flower itself, as an element to express the white rose of the product name. By using the soft, transparent thorns of a young rose as a motif, it captures the fresh and ethereal image of the white rose while imbuing it with a strong character. A new fragrance was developed to match the bottle design, with Shiseido's Chief Perfumer, Mr. Tatsushi Hotta, creating a fresh, vibrant scent with a hint of thorns. The original fragrance can be smelled exclusively at the venue for a limited time. Photo by AOKI Michinori
<strong>AXIS Gallery</strong><br />'Love's Continuous Design' Exhibition | Zojirushi 'Vacuum Flask' | Zojirushi's vacuum flasks are globally renowned for their high quality. This design aims to refresh their usability and presence in living spaces while leveraging that quality. The shape is pre-tilted to reduce wrist strain when pouring, and the necessary functions are integrated into a seamless form without a handle, giving it the presence of an abstract sculpture. After the completion of the gold and silver models, a transparent version was conceived to showcase Zojirushi's signature glass inner bottle like a ship in a bottle, and a new concept model was created for this exhibition. Photo by AOKI Michinori
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AXIS Gallery Presents 'Love's Continuous Design' Exhibition | AXIS Gallery

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